Search results for green business

Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil  More...
It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal.  More...
For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:  More...
Business Owners can learn a lot from Barack Obama's presidential campaign. Learn how to apply those same successful tactics to your business plan.  More...
Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like to pause for a few moments of professional gratitude. It’s a rather thankless world right now and it seems that blessings are f  More...
With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives 1. To retain, cross-sell and up sell current customers 2. New customer acquisit  More...
Today we’re going to talk about a dumb mistake that lots of businesses make. Big businesses are actually dumber than small ones on this topic, but if you think I was going to pass up the chance to use this photo, you’re nuts.  More...
Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t  More...
Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust  More...
If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.  More...
People there are going on about how they “only write for themselves,” and if the reader doesn’t get it “it’s their problem.” Was I in a creative writing forum? Or maybe over at Robert Bruce’s place? Nope. It was a “professional” blogging site.  More...
IP telephony has definitely gone mainstream. The value propositions for IP telephony include: • Reduction in cost of moves, adds and changes (plug-n-play). • Reduction in toll costs (everything on IP). • Opportunities for centralization of call control (data center telephony). • Virtualization of contact center (agent location independence). • Bus  More...
To get your approval for inclusion in the test plan, graphic designers must show you that their proposed visual solution is the only acceptable one that accomplishes the business objectives and supports the desired outcome. This is a high hurdle to surmount.  More...
James Nardell and his team at Shopster have been writing a series on myths bloggers have about affiliate marketing. This is the second in that series to help us all avoid some potholes on the information highway. (Does anyone still call it that?)  More...
Have you ever set aside time to sit down and update your business blog, only to find out you have no idea what to write about? It’s easy to talk with customers and answer questions about your areas of expertise; you feel comfortable and competent “talking shop” with colleagues, but writing a blog brings on an intense case of writer’s block. Soun  More...