Search results for gift cards
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Small business is becoming big business for credit-card issuers.
With the consumer market saturated, card issuers and banks are expanding their credit-card offerings for small businesses in a bid to get in on what they see as an untapped market. Estimates vary, but American Express says only about 14% of the more than $2 trillion small business
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As of June 2008, if your business processes credit card payments, you are required to comply with new security standards to prevent fraud, hacking, and various other security vulnerabilities and threats, or risk losing this ability and being audited or fined.
Any company or government agency that processes, stores, or transmits payment card da
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If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused.
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Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information.
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At a single trade show, you can expect to receive a stack of business cards in the double digits.
And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping.
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The turbulent economy is exposing yet another type of credit where bankers let their guard down: small-business loans.
Missed payments and losses on small-business loans are surging at banks throughout the country that were so eager to pad their profits that they essentially threw typical underwriting methods out the window. Some lenders doled
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Site maps -- 2 side to the coin:
Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords.
Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research.
Read more i
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If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products.
Why? Because the company sends her discount cards in the mail every month to lure her with 20%
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Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g
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The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit’s radical salesperson and marketer.
No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you
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Small business owners are sacrificing time with their family to ensure their businesses stay afloat, a report has found.
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When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice. More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds s
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Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be s
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Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages.
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We live in a world where we don't get unless we ask. We're stuck with the same cell phone plan even though every provider is in a constant state of promotion. Our auto insurance is still priced high even though another company is always offering a deal. And credit cards, well, you know you can switch and get a lower interest rate any time.
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