Search results for generation x
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Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool
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It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal.
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Personal branding guru Dan Schawbel recently interviewed me for his Personal Branding Blog. Dan is the author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success (April 2009) and is a Social Media Specialist at EMC Corporation.
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Do you obsessively check your blog traffic stats throughout the day? Do you optimistically expect your Alexa ranking to drop every four hours? Do you frequently fret over your Google Page Rank? Do you watch your Adsense account like a hawk throughout the day? Well as much as these statistical markers may be helpful in understanding the success of
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Are you taking action or relaxing? Meaning are you going after what you really want or just sitting and wishing to have what it is you desire?
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Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like to pause for a few moments of professional gratitude. It’s a rather thankless world right now and it seems that blessings are f
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To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and
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With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives
1. To retain, cross-sell and up sell current customers
2. New customer acquisit
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Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based
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Due to this financial crisis people will investigate in alternative solutions that are cheaper, bring value for money, bring the minimum service, or use a different new technology or approach as a solution to solve the same problem.
Thus for a number of vendors new opportunities will arise that have been developed based upon new or alternative te
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The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities.
The true value of lead nurturing comes from the technique of staying in touch with prospects while providi
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I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart,
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Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust
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Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true.
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Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web.
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