Search results for gender
- 9
- vote
It’s not news that women and men are different — physically, emotionally, and mentally. Each gender communicates, thinks, operates, and manages with a unique style. Neither is right or wrong. They are just different. As a result, many entrepreneurs are taking the time to learn some of the secrets about doing business with women.
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- 12
- vote
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V).
Unlike previous generations, Generation V is not defined by age, gender, social class or geography.
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- 11
- vote
Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers’ faces to gather reliable viewing data for digital displays and screens.
The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill
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- 11
- vote
More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers.
Rapleaf examined the number of friends that men and women have on Bebo, Facebook, Frien
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- 8
- vote
What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen
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- 6
- vote
The US Internet population remains firmly skewed toward females. In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer's latest estimates. In 2012 females will outnumber males online by more than 8 million. Females will make up 51.8% of all US Internet users in 2008.
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- 6
- vote
A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.
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