Search results for focus
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The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar
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The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st
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Why do bloggers put so much focus upon growing RSS subscriber numbers to their blog if most of them only ever read your content in Feed Readers and don’t visit your blog?
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Don’t waste your time or money by searching for home runs. Use the right business metrics to focus your efforts on your business’ singles and doubles — this will inevitably improve your odds of knocking one out of the park.
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Make your company the sort of company where people are eager to go to work everyday – challenge them, get them to grow with you, and pay them their due – this is the cornerstone of true success both as an entrepreneur and a manager!
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Are you sick of hearing negative things about the economy? You can help change the focus to the positive by sharing good advice with other entrepreneurs, and shift the focus from what's wrong with the economy to the positive grassroots innovation happening in small businesses.
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social media fuel relationships. And relationships fuel sales. But you can’t jump from A to C. You need “B” in there along the way. And while you’re pursuing those virtual relationships, don’t focus on the sales value of each contact or on-line exchange, any more than you would stop and measure ROI after every stroke in a round of client golf.
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We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide numbers associated with
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We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics.
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Visualizing your business plan can provide additional focus. Knowing the direction you are looking to move forward can strengthen operations leading to growth, even in this economic downturn.
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A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal’s sake, and don’t focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder.
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Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
After participants were exposed to either a cause-related or a generic corporate
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Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics.
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Regardless of the industry, everyone has had a challenging experience with customer service. Because the Internet has given businesses the opportunity to connect with more consumers, the focus on customer service quality has given way to customer service quantity. Here are five key practices (starting with the easiest) to creating an exceptional c
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