Search results for females
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Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac
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The US Internet population remains firmly skewed toward females. In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer's latest estimates. In 2012 females will outnumber males online by more than 8 million. Females will make up 51.8% of all US Internet users in 2008.
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Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch’s Simultaneous M
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