Search results for feedback
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In today’s unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes
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Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable.
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For very large purchases my husband, Eric, won't leave the house until he's researched it to death for brand reputation, customer feedback, and consumer reports studies. Typically, he'll enter a store knowing more than the salesperson and it becomes a battle of who knows more about what and then Eric hands over the money once he's proven how b
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What is an ideal time to conduct a survey? The question of timing is an important one when considering when to gather feedback from your employees and/or customers. In this issue of the Critical Metrics Update, we answer this question by highlighting both good and bad times for conducting employee and customer surveys.
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In just a few short months news stories shifted from “if there’s a recession” to “when there’s a recession”. Given the events in the US housing and credit markets and the global financial markets, it is pretty clear that we are headed for the dreaded “R” word. To help prepare your business (whether large or small) there are a few steps you can tak
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How do we know when we’ve failed? How do we know when we’ve succeeded? If we don’t make the effort to include customers ‘ needs and desires in our interaction with them, and our competitors do, what message does this send? Are you inviting user feedback?
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In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of.
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Steve Roesler offers five practical tips for finding out how you’re doin’. My favorite is number four: “Your best relationships are with people who say ‘no’ to you. This isn’t about someone refusing to give you feedback. It’s about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say ‘no’ to someone. As a re
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Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside.
Bulbstorm documents your idea the moment you enter the sit
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According to Opinion Research, what annoys employees more than anything else is poor communication. And unhappy employees can do more damage to your business than you might imagine.
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Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e
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Every day more and more entrepreneurs are building successful businesses using the internet. There is an abundance of opportunity online and depending on the venture, there is often less cost and risk involved when compared with traditional businesses. There is also a wealth of resources available to help the online entrepreneur to run a business
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Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?”
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I am following my own philosophy that I teach: when you come across a new business idea, find the cheapest and fastest way to test it and just get SOMETHING out there which people can see and give you feedback on. This is far better than what most people do which is either (1) have a great idea and think about it so long you never take any action
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While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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