Search results for executives
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Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tool
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With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now
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Unemployment is at a record high and many executives are finding themselves without a job. One alternative is to become a business owner through franchising.
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Vendors at VoiceCon San Francisco 2008 pushed a message that unified communications can cut operational costs and help businesses get more out of the people they have. Both Microsoft and IBM executives highlighted cost savings and productivity enhancement during their keynotes with demonstrations of their UC products. Separately, Avaya announced 0
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Making reports that can be viewed and understood by clients or C-level executives can be a pain at times. But I just started using a tool that has been getting some "oohhs" and "aahhs," and figured I should share. I'm a great guy like that!
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A lot of the small business owners and marketing executives I've spoken with since I started at HubSpot are learning similar lessons. They know that creating content is the best way to do search engine optimization -- to attract inbound links to their site and to improve their positions in organic (free) search engine results -- but they're not
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Paul Cherry and Patrick Connor presented a sales questions and leadership questions workshop based on their Questions that Sell and Questions that Lead programs at The Snack Food Association's Annual Management Workshop in September.
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Some bosses, it turns out, aren't very good at communicating.
And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps.
A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than
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Although most of our custom role based list building is done for business to business sales and marketing purposes for our clients who need to reach out to some very specific decision makers in specific job roles, they are not exclusively the only ones who can benefit from this solution. As we had discovered from earlier experience, a well built c
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Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative
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Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates
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Another quick update from the ActiveContacts.net as we continue to update the business contacts data in the Fortune 500 database. This time is good news to companies who are looking to sell technology into Best Buy Compnay Inc. 10 new IT decision makers and executives have been added to the existing 26 to bring the total up to 36 verified IT decis
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Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they a
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When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp
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Michelli, a customer service expert, will impart what he learned by studying the leadership strategies of executives at organizations such as Pike Place Fish, Starbucks, and the Ritz-Carlton. Submit your own questions by Friday!
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