Search results for ethics
- 8
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You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk and are accessible to the world.
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Communication is key in a small business. It's a key advantage. There will be plenty of opportunities to say "I'm sorry" in a small business. And done, right nothing communicates trust, accountability, acknowledgement, respect like saying "I'm sorry". Read these tips and do it right. You won't have to do it so often.
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- 9
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Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or
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- 8
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Learn the secret of selling that improves your sales success and increases customer satisfaction.
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