Search results for emotion
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The most important part of delivering your speech is believing in what you’re saying, knowing what you’re saying, and conveying it with emotion, dimensions, and energy. Please put your heart into it.
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In this video, Kenneth unveils his simple formula for a winning marketing angle. It’s powerful, yet nothing complicated. The key to a winning sales angle is dominant emotion. Watch the video below to learn how to: 1. find your prospect’s dominant emotion and 2. incorporate it into your marketing.
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While there is no single element or component that accounts for a mailing’s long-term chances, analysis of long-term controls received by the Who’s Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an
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Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."
Feelings matter, Hill More...
Feelings matter, Hill More...
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For centuries, the world’s greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin
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