Search results for email

If you’d like to multiply the chances of your email pitch being opened, read and acted on…then this tip will show you how.  More...
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi  More...
New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added...  More...
One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.  More...
Want to know the secret to email follow up? TWO WORDS: Subject line. Because that’s the only thing customers see. Because that’s the only thing customers have the time to read. Because that’s the only thing customers will use to decide whether or not to open it. Because that’s the only way you can immediately differentiate yourself in the  More...
You know about backing up files at work, but when you get home it is easy to overlook the home computer, which in so many cases has insinuated itself into household routines. You come home, you check your email. You need to write a quick thank you to a friend, you run to the computer to pull up her address. You want to keep up with your nieces and  More...
You see it everywhere, that constant checking of email. In the office, email is often allowed to intrude at any time throughout the day and is given priority over the current task. Outside the office space, those PDAs, like the Blackberty and Treo, pop up at meetings, lunches, soccer games, and even the dinner table. The purported reason is to sta  More...
Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. AB 2950, co-sponsored by Assembl  More...
The next five people to email me get the MBTI Step II, Form Q for half price!  More...
For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”  More...
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid? Even if a site or page has been 100% optimized for severa  More...
Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo  More...
Is there anything in your email that you would not want exposed? Our recently resigned D.A., Chuck Rosenthal, was ousted, or outed, when his past years of emails were subpoenaed by defense attorneys in preparation for a trial. Somehow the judge who granted the subpoena allowed press access to not just the messages relating to that case, bu  More...
This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks!  More...