Search results for electric cars

The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report from Meredith Corporation. As the social and technological environment becomes more suited to their communication styles, their influence in the  More...
Going Green and saving on your electric bill. Restaurant Industry News in Atlanta Georgia by Atlanta Restaurant Exchange  More...
Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a  More...
Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence’s Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take  More...
To err is human. But to persevere is a feat that often separates the successful from the mediocre. In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit  More...
Businesses are big winners in the economic stimulus package signed into law earlier this year. They may not be getting rebate checks, but they are getting showered with $45 billion in tax breaks designed to spur them on to purchase more equipment, cars and other assets sooner rather than later. Congress boosted the limit on first-year expensin  More...
How Project Better Place is using the principles of innovation to transform Israel by eliminating the need for oil by 2020.  More...
Gas is expensive but the higher it gets the more reason we'll have to innovate solutions. In this country we don't tackle a problem until a crisis is staring us in the face - but we're wired that way.  More...
Not only can going green save you money, but it’s a great way to give something back to your country. Our country is at war; young American men and women are fighting and dying every day in Iraq. Not wanting to make this a political position piece, I will go so far as to state that the war in Iraq has something to do with oil. And what is oil?  More...
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs  More...