Search results for e-commerce
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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a
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For years, eBay espoused an egalitarian view that all of its sellers should be treated equally.
But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business.
The change in tactics, which coincides with efforts to revive the company's grow
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Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.
"My Kindle arrived last week, and, in a word, Amazon’s fulfillment stinks."
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Some things to think about that before you decide to chuck your existing job and take up blogging as a business.
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Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%?
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There are thousands of small business and entrepreneurship blogs in the blogosphere. Unfortunately, many of them are not at all useful to the experienced or aspiring entrepreneur. We've all seen them. The great majority of which are e-commerce "pros" masquerading as entrepreneurship experts. This makes finding solid, useful information for the
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When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine
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Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a TNS Retail Forward study.
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Selling overseas isn't just for the big boys. The weak dollar -- boosting exports and growing demand for an increasing variety of products -- makes this an ideal time for small businesses to join the party.
The U.S. Department of Commerce is eager to play matchmaker, helping to find and screen potential overseas partners and customers. Its Gol
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Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30
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Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies.
There is no universal answer to this question. How best to divide your time simply depends on the setup
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Clayton Christopher, founder of Sweet Leaf Tea (one of fastest growing iced teas) shares a great cycling story analogus to the many times his company almost went under over the last 10 years, but he never gave up. Now he's in 6,000 stores & in every state.
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A great resource giving you suggestions for what to do with your thank you pages. Encourage a call to action!
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Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced
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