Search results for default url

Every time Google does a Page Rank update it sets the SEO community on fire with people constantly refreshing their url in multiple Google data centers to see if they have moved up or down.  More...
One blogger, Rosalind Resnick on Entrepreneur.com, lays out an alternative bailout proposal. Instead of spending $700 billion on large conglomerates like AIG, the Fed should offer businesses and consumers loans at the 2% federal funds rate so homeowners could refinance at much lower rates and businesses could have immediate access to the cheap cap  More...
A lot has been made of the recent post at Google’s Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpe  More...
Following a trend seen by many web operators around the globe (and documented well at a classic example www.taubmansucks.com) large corporations are getting wise to those that disagree with them. Your take away: Stay ahead of the PR disaster curve, and make sure you understand all the derisive, multi-cultural and potentially derogatory aspects of  More...
Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss.  More...
As of June 2008, if your business processes credit card payments, you are required to comply with new security standards to prevent fraud, hacking, and various other security vulnerabilities and threats, or risk losing this ability and being audited or fined. Any company or government agency that processes, stores, or transmits payment card da  More...
More than a million low-wage workers will get a pay raise this week. The federal government's minimum wage is set to jump by 70 cents to $6.55 an hour on Thursday. The hike is the second of three annual increases in the minimum wage that were ordered by Congress last year, following a decade with no increase.  More...
Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a  More...
There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance. It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed.  More...
The turbulent economy is exposing yet another type of credit where bankers let their guard down: small-business loans. Missed payments and losses on small-business loans are surging at banks throughout the country that were so eager to pad their profits that they essentially threw typical underwriting methods out the window. Some lenders doled  More...
A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.  More...
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.  More...
For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”  More...
As advertising budgets shift to online efforts, customer care is where the money is. The contact center is becoming an increasingly important facet in the arsenal of any company aiming to deliver not only high-quality service to demanding customers, but a profit center for its own operations.  More...
Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.  More...