Search results for customer reviews
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In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of.
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You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?"
Jill also mentions that Google may strip off any link juice if it can figure out
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Your company could offer the best prices and services around, but if your company fails to make customers feel wanted, you can consider the chances of repeat business out the door. When it comes to retaining customers, simple gestures go a long way. And yet, if studies are anything to go by, we have yet to learn the fine art of keeping customers f
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- 10
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How to justify steep prices and set your company apart from the competition.
From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv
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The full title of this book is Get Noticed... Get Referrals Build Your Client Base and Your Business by Making a Name for Yourself. Is it really that easy? Is that all you need to do in order to build your business? If you learn to get noticed and how to get referrals, that is a huge step toward making a name for yourself and creating a successful
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- 12
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A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%.
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- 10
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Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.
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Personality – Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia
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If you're still in doubt on the power of word-of-mouth from your customers...review this long list of statistics across a wide-range of demographics showing customers overwhelmingly trust their peers not your ad agencies for buying decisions.
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Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while
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- 14
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Studies of customer profitability in many businesses have found that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue!
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- 14
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From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words.
Whatever words you may utter if your business collapses, the failure can often be traced
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- 9
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If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers?
The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno
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- 9
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The relationship between you and your overseas customer shouldn’t end when a sale is made.
If anything, it requires more attention.
Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we’ll talk about the kind of f
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