Search results for culture

Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative  More...
The traditional demographic definition of “youth” is no longer applicable in today’s society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l  More...
Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephem  More...
As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research. Companies might be better of  More...
Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer.  More...
China may still have a Communist political system, but its economy is transitioning to capitalism. It has a growing middle class hungry to buy Western goods. Enterprising U.S. companies are investigating and some are capitalizing on the opportunities China presents. Just don’t forget to do your homework before you expand.  More...
Getting yourself and your business unit into the mind-set of thinking about labor efficiency modeling is one of the keys to running a profitable business. The last time you looked at your current standards was when? Do you know what the correct production efficiency from each of your job codes is, even yours? What is your monitoring frequency?  More...
How Project Better Place is using the principles of innovation to transform Israel by eliminating the need for oil by 2020.  More...
The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j  More...
If you are a business owner, you know how hard it is to connect with your customers on a daily basis. Learn how to connect on a more personal level, and create a culture around your business's brand!  More...
As soon as you add the first employee to your small business, you need to start focusing on cultivating a culture of teamwork within your organization. It’s much easier to maintain a true team environment when you start out on the right foot. Many business owners make the mistake of thinking that as long as their employees manage to work together  More...
What makes companies perform well? To find this holy grail of management studies, a McKinsey team analyzed upward of 100,000 questionnaires to uncove  More...