Search results for creative
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However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn’t just a moment. It’s a process. And despite what you might think, the process isn’t disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers.
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Here are a few of the creative solutions that we all came together and discussed as a group about how social media and interactive marketing techniques might help arts based organizations to better promote themselves:
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While you might not be able to create content that has the scale or complexity of Google's, it's easy to create marketing content that's equally as magnetic. Just be creative. More specifically, there are three things you should do:
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The economy pretty much stinks right now, doesn’t it? But no matter what the economy is doing on any given day, your small business will not survive if you have more money flowing out of it than you do coming in.
You must have a cash flow strategy for your business if you plan on staying in business.
Here are some tactics to help you keep yo
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Layoffs have truncated staff; cost-cutting measures are threatening projects, and morale is in the toilet. From the manager’s perspective, getting the most out of employees in this kind of environment can seem like a Sisyphean task. In fact, it’s a perfect opportunity to rejigger processes and fix what’s broken — and managers are uniquely position
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There is start-up and expansion capital available to veterans through the little known, Patriot Express Loan. Club E and the eFactory, created by serial entrepreneur Peter J. Burns, III will host the unique program of pairing eligible veterans with select entrepreneurial ventures from the ranks of Club E to successfully fund and launch new enterpri
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Want to learn a new and unique way to get website traffic? Did you know that off-line advertising can bring in just as much and maybe even more website traffic to your site. By being a little creative, you can bring in massive traffic to your web page with very little money.
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You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc
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In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find
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Lance Morgan, founder of Texas-based Brilliant Magazine, talks about how he bootstrapped his magazine to success by pulling favors and finding creative ways to motivate talent.
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Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money.
Human resources professionals say that by being crea
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WHY do some people reach their creative potential in business while other equally talented peers don’t?
The Stanford psychologist Carol Dweck believes that the answer to the puzzle lies in how people think about intelligence and talent. Those who believe they were born with all the smarts and gifts they’re ever going to have approach life with
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3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative.
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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a
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From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness."
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