Search results for cost effective

We’re in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever and cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live. Such data could redefine what we know abou  More...
The cost of health care is on the rise and fewer micro-businesses owners are offering coverage to their employees. A survey of nearly 4,000 micro-businesses found that 18.6% of the respondents said their health care plans are covering full-time employees this year. That number is down from 46.2% in 2005. A micro-business has 10 or fewer em  More...
The risk/reward ratio is higher with new hires at small companies. The cost of a mis-hire is considered to be, on average, 3-4 times their annual salary. The cost of mis-hire at a small company can exceed that and quickly reach … the entire company. On the other hand, the reward from a great new hire at a small company can be…the entire company  More...
So you’ve heard the buzz going around the office? Heard the news, Wall Street, Congress, and your perhaps your neighbors? The economy has hit some tough times, it’s true. However, this doesn’t have to be the end, or a stifling factor in your own business. There are a million ways to effectively market for cheaper than you think. Often times, the c  More...
Loan fraud has been a long-standing, widespread problem within the Small Business Administration and has cost taxpayers literally hundreds of millions of dollars. But when a senior executive of Business Loan Express engineered a particularly brazen $76 million loan scam early last year, it was widely thought the SBA had finally learned its lesson.  More...
Office lighting is also a major user of electrical power and a source of greenhouse emissions. In contrast, natural light is available and cost-effective, leading to “daylighting” which is defined as a building design that makes effective use of outside light in relation to heating, cooling, and lighting, and it also works to improve employee prod  More...
If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts!  More...
Inflation has sunk its teeth into small businesses this year. The number of owners citing inflation as their No. 1 concern on the National Federation of Independent Businesses monthly economic index in April was at its highest level since 1982. One in five owners is raising prices, according to William C. Dunkelberg, the trade group’s chief econom  More...
Getting yourself and your business unit into the mind-set of thinking about labor efficiency modeling is one of the keys to running a profitable business. The last time you looked at your current standards was when? Do you know what the correct production efficiency from each of your job codes is, even yours? What is your monitoring frequency?  More...
Are you giving your prospects “no” reason to care about what you are telling them? Talking too much about what you think and not speaking directly to your prospects needs? Learn some powerful techniques that will make your sales letter JUMP out to your prospects!  More...
Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!  More...
When funds are limited, should you try to do your own PR? Consider the pros and cons.  More...
Three examples of what can be done very effectively by ordinary persons at minimal cost.  More...
Mike Dillard talks about the difference of 'negative' and 'positive' advertising. Great advice on which is most effective.  More...