Search results for corporate
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This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns.
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In my estimation, not entirely. In fact, I’m not a big fan of blanket generalizations of any kind. I spent over a decade in both corporate and non-profit marketing, and I’ve worked with my share of agencies (good and bad). So let me explain what I think a Good Agency of any stripe - PR, marketing, web, and yes, social media - can do for a company.
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First, we should take a moment to appreciate that people like Pepsi are putting themselves out there for commentary. I’m sure they won’t be thrilled to see that lots of people complaining about the design, but maybe they should be. Because at least in this medium, we’ve captured it. People can see it, turn it over in their heads, pass it around th
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Slate BizBox--corporate brother of The Washington Post--on the Post's breaking news that, scandalously, nearly $6 billion in federal "small business" contracts were awarded to big corporations.
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Posted by
himangim
30 days ago
(http://marketingblog.realestategrowth.com)
Category: Online Marketing |
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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
After participants were exposed to either a cause-related or a generic corporate
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Corporate Social Responsibility (CSR) is becoming more prevalent in our global economy. The other night, a TV commercial informed viewers that a car company is operating a manufacturing plant that has achieved zero landfill status - nothing from its manufacturing efforts goes into a landfill. Going carbon-neutral is also gaining a lot of press. Se
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As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research.
Companies might be better of
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Following a trend seen by many web operators around the globe (and documented well at a classic example www.taubmansucks.com) large corporations are getting wise to those that disagree with them. Your take away: Stay ahead of the PR disaster curve, and make sure you understand all the derisive, multi-cultural and potentially derogatory aspects of
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This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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With all the focus in the last several years on corporate scandals, are there any CEO’s who can teach us something? There are, and their stories are included in What the Best CEO’s Know by Jeffrey Kramer. We cannot deny that there have been an unusual number of corporations who find themselves on the wrong side of the legal system, but that is not
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Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer.
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A recent survey by the Institute for Corporate Productivity has shown that religious strife in the workplace is a real problem. The problem is, what can you, the business owner, do to quell this trouble before it harms your business without running afoul of antidiscrimination laws? Here are some ideas.
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In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing.
More and more virtual assistants are starting their businesses by ditching their corporat
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Here's a Business Week article...Meet the Antipreneurs:They’re against advertising, corporate America, and globalization. That’s good for business...that deserved a rant.
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