Search results for conversions
- 9
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Why do so many business Web sites treat prospects like heartless, humorless robots? Is it true business buyers leave their emotions at home when they come to work? This could be one reason why prospects read so little on most Web sites and leave so quickly.
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- 14
- vote
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th
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- 7
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Every individual that visits your website is unique, looking for different pieces of information and reading websites differently. Each visitor will most likely be persuaded by various aspects and determinants. With Holly Buchanan’s personality descriptions of the four most common types of buyers, we can design our websites and copy so that we can
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- 13
- vote
Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30
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- 14
- vote
Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.
Leverage the power of SEO content by implemen More...
Leverage the power of SEO content by implemen More...
- 5
- vote
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti
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