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Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn’t result in a subscription, t
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Wikipedia has opened the virtual floodgates allowing nearly anyone the opportunity to create and edit content that is viewed by throngs of people worldwide. However, with this form of communication and knowledge-building comes several cues online marketers must take into consideration.
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I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.
That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing
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One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.
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With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane.
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By forcing me to contact the company in order to get more information about the product, the company is creating a new touchpoint in their marketing process. Great; so now the company can contact all of their leads, people who figure that the additional information regarding the product line is worth the time taken to contact the firm.
The pro
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You can’t throw in a couple of paragraphs once in a blue moon and expect to instantly become an MS rock star – no matter how great your content is. It just doesn’t work that way....
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Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well.
AB 2950, co-sponsored by Assembl
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Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don’t let your website languish wit
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We all know about Digg and the benefits of using this service! The social network area is becoming a huge hit and Digg is a big time player.
But what if I told you there was a site “just for” small to medium size business owners that functioned just like Digg does? Would you go take a look?
Instead of people sorting through (unrelated) categ
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I just wanted to welcome and say thanks to Ben Settle for coming on board as our guest copywrite content contributor! Keep a watch for his articles, they rock!
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Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.
Most bios are a laundry list of skills and jobs with no focus or message. Most are bori
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For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”
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"Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising."
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From the page: "Most US adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study."
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