Search results for consumers
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Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
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During an economic slowdown, business owners face distinct challenges in pricing their products and services. Today’s marketers strive to extend affordable prices to consumers who are making purchases with more apprehension and consideration, but lowering prices to attract careful customers also lowers the profit margin. Large corporations can a
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Business buyers often aren’t spending their own money. That’s good and bad. Good because they’re more open to big-ticket purchases. Bad because they usually have to get approval from others. In fact, you must sometimes talk to many layers of a company before making a sale - decision makers, buyers, and end users. All of which means you have to pro
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As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want?
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When Google is the front door, the side door, the hidden key under the mat, the cash register, the finder of everything we ever lost, and everything we wished we’d lost, what comes next? When everyone is a newspaper, a magazine, a TV station, a radio station, a conference, a curator, an educator, a business owner, a shopkeeper, what do we have? Wh
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The traditional demographic definition of “youth” is no longer applicable in today’s society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.
As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l
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By offering free shipping on Internet orders, not only do your potential customers benefit from shopping from home but they are also not being penalized for doing so by incurring delivery charges. Amazon has recently dropped its minimum order value by two-thirds in the run up to Christmas.
To make the most of your free delivery offer, ensure t
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According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most infl
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The team is set to release a report that identifies botnets as posing a significant threat to consumers. The nefarious zombie nets are typically utilised to carry out denial of service attacks and shut down servers with an overwhelming wave of traffic.
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Inbound marketing refers to permission-based marketing strategies (e.g. blogging, social networking, search engine optimization) in which you connect with consumers online when they are actively looking for what you offer.
The result is a more measurable, efficient and effective lead-generation system, powered by social media relationships, Web
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With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions.
In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o
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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
After participants were exposed to either a cause-related or a generic corporate
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Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked.
The research firm found th
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Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years.
But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate
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Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they a
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