Search results for consumer research
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According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites.
Newspapers ra
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool.
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Small business is becoming big business for credit-card issuers.
With the consumer market saturated, card issuers and banks are expanding their credit-card offerings for small businesses in a bid to get in on what they see as an untapped market. Estimates vary, but American Express says only about 14% of the more than $2 trillion small business
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Both Democrat Barack Obama and Republican John McCain have advanced a broad array of tax proposals that are complex, hard to understand, and on many points, difficult to compare. But the Tax Policy Center of the Urban Institute and the Brookings Institution, two nonpartisan research organizations, recently published a study that provides the best
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Kris Steele used FreeCreditReport.com check on his credit, but a couple of months later, Mr. Steele noticed the site had been charging his credit card. While he believed he had signed up for a free report, he had actually enrolled in a credit-monitoring service that cost $14.95 a month. He says he never expected that it would cost anything.
Co
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A recent study from LeadershipIQ asserts that workers today are wasting 44 percent more time than they did a year ago. It seems that worry and financial research are now the top non-work activities conducted at the office.
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It's known as Software as a Service (SaaS), or the idea that you can get your software delivered conveniently, and at a low price, via the Web. Unlike buying software the old-fashioned way, by paying a big licensing fee up front, you pay for SaaS—also referred to as on-demand software—in pieces, spread out over time.
But as with most IT innov
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Imagine a world without cancer, hunger, AIDS, malaria or tuberculosis. While there is still a long way to go in the fight to cure these afflictions, scientists are getting closer to finding the answers thanks to something called World Community Grid.
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The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members.
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New research by the U.S. Bureau of Labor Statistics shows that nearly six in ten businesses shut down within the first four years of operation. To avoid becoming a statistic yourself, here are the top reasons so many new ventures fail.
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray.
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It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
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If someone says B2B sites can’t be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways:
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