Search results for consulting
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Jodi Smith wasn't always so outgoing. In fact, she was so shy in high school that she knew "maybe three people out of a class of more than 1,000" when she graduated.
Heading to college, however, Smith made the conscious decision to reinvent herself, "just to see what would happen." Well, her experiment seems to have worked. After a decade
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There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul.
The key is to strike the right balance between being competitive and being profitable, and that means do
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Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask.
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THE Rooz Cafe, a restaurant and coffee shop in Oakland, Calif., signals its distaste for patrons who post reviews on Yelp.com with a small sign: No Yelpers.
Rooz’s owner, Steve Ranjbin, said he put the sticker up as a joke, but added that he had a complaint about Yelp.
“Yelp does not respect us as business owners,” Mr. Ranjbin said. “They d
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Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say… even it it’s incorrect, people still listen? Wouldn’t it be great simply to have people hear you in the first place?
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Selling B2B is “consultative,” but there’s a point where you need to turn the meter on.
The concept of “consultative” selling is that the sales professional should be adding value from the very start of the customer relationship. However, if that concept is taken too literally, you can end up providing free services to a prospect that never int
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The slow economy spells some unexpected breaks for shippers. Eager to grab bigger shares of a market that has all but stopped growing, FedEx, UPS and DHL will duke it out, negotiating contracts to reduce rates, despite an official 6.9% hike this year. Walk-ins, however, will pay the full fare.
Package delivery services won't trumpet the price
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Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa.
The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin
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In a business downturn, employee training may be the first budget to be cut at a small company. But the right training has the potential to have a dramatic impact on a company's bottom line, and a program that raises the level of employee engagement can help retention.
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There appears to be a marked difference on how small and large companies deal with the aging U.S. workforce. And according to one survey, small businesses appear to be ahead of the curve when planning for this major demographic shift.
In a survey of 404 small business owners, 28% percent of the respondents reported that they had developed plans
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For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c
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Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads.
(registration re
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You can expect a changing workplace in 2008, centered around three themes: rising health-insurance premiums, expanding workers' rights and reforming immigration.
Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that More...
Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that More...
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More employers now supplement salaries with one-time bonuses and rewards, with more than 90 percent of employers offering such "variable pay" in 2007, up from 80 percent in 2006, according to an annual survey of about 1,000 large U.S. employers by Hewitt Associates. Spending on such programs hit almost 12 percent of employers' payroll budgets
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Finding investors is hard work. Entrepreneurs who have been through the process a few times, like Todd Parsons, 40, co-founder of San Francisco-based BuzzLogic, will tell you it's the hardest part of running a business. For Parsons, who co-founded BuzzLogic with Jeff Glover, 40, and Mitch Ratcliffe, 45, finding venture capital to turn the consult
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