Search results for consultative selling

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales.  More...
Best-selling Author Scott Fox (me) offers a free download report titled "5 Instant Internet Businesses" if you'll take a reader survey. The free Special Report details "quick start" start-up e-businesses that anyone can start without much capital or tech expertise.  More...
Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic  More...
Business to business technology marketing has it’s own learning curve and comes with it’s own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic  More...
Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales. Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to  More...
Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c  More...
Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too.  More...
Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers.  More...
Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c  More...
Here are some things that are true: people don’t read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We’re snackers, and it’s adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.”  More...
What can women learn about selling more books? You might be surprised and Mark Tewart’s suggestions are great for many people who want to find unique and targeted ways to sell. Visit Yvonne Walus in New Zealand to read Mark’s article  More...
This strategy --- of empathizing with the role of another professional, however lower down in the hierarchy --- costs very little but gets you rich returns.  More...
Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi  More...
Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly. The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse  More...
If your organization is selling into the Fortune 500 companies and the leads you generate through online and other inbound channels are not enough to fill the lead pipeline thats probably because the Fortune 500 companies have turned a bit cautious in the down economy and active buying or exploring buying options in this phase would be lower than  More...