Search results for consultant

Nothing stays the same forever. the stock market won't either. get into a business of your own...just be careful. Joel Libava, Cleveland area Franchise consultant, blogger, and marketer explains.  More...
One crazy idea that I’d like to suggest, as a way for the average computer consultant to find a niche and stand out from the hundreds of other companies out there, is by targeting consumer electronics.  More...
Jodi Smith wasn't always so outgoing. In fact, she was so shy in high school that she knew "maybe three people out of a class of more than 1,000" when she graduated. Heading to college, however, Smith made the conscious decision to reinvent herself, "just to see what would happen." Well, her experiment seems to have worked. After a decade  More...
Michigan's economy, like many others, has become increasingly reliant on the business savvy of emerging entrepreneurs stressed by long hours and no guaranteed paycheck. For an entrepreneur, developing comprehensive business skills while staying sane is no small trick. Burnout is a major pitfall. "As that [skill set] is being cultivated  More...
The franchise industry is turning GREEN! New Green Franchise Website just launched by Joel Libava, a Cleveland, Ohio franchise expert/consultant.  More...
MicroMentor, which has made nearly 700 mentor matches since it started in 2001, is one of a growing number of Web sites that allow prospective mentors and protégés to easily find each other. Usually, each party creates a profile detailing his or her mentoring needs or expertise that can be viewed by others. Once a match is made, the mentoring can  More...
Here's the paradox: software developers make generally trustworthy products, but very few of our customers trust the promises we make. IT consultant Clarke Ching discusses 10 great insights on how you can earn your customers' trust no matter what business you're in.  More...
Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women? This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m  More...
To hold onto customers, whether they’re brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein’s e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin  More...
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.  More...
Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog. On his first attempt, he generated little traffic and few business leads. (registration re  More...
Valerie Gunderson, a Minnesota communications consultant, has been able to balance a successful at-home career with raising her two sons. Time management is a key for "microbusiness moms" like Gunderson and others who have been able to achieve the balance they couldn't get while working a "50-plus-hour-a-week" job in a conventional workplace.  More...
An owner looks for a starting point on finding a retirement plan for her workers. "I would like a 401(k) for my small business but there are so many, and I don't know who to trust." But is a 401(k) really what you need? "So often people make the term 401(k) synonymous with 'retirement plan,'" says Gene Fairbrother, lead small busin  More...
The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.

Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt  More...