Search results for communication

The most important part of delivering your speech is believing in what you’re saying, knowing what you’re saying, and conveying it with emotion, dimensions, and energy. Please put your heart into it.  More...
It turns out that crocodiles are exceptionally good at surviving unimaginable awfulness. So can a tough, formidable lizard teach you something about making it when things get really, really bad? Maybe.  More...
Vendors at VoiceCon San Francisco 2008 pushed a message that unified communications can cut operational costs and help businesses get more out of the people they have. Both Microsoft and IBM executives highlighted cost savings and productivity enhancement during their keynotes with demonstrations of their UC products. Separately, Avaya announced 0  More...
If there's an important one in your business, you don't have a business. You have a project that may or may not continue to make money.  More...
As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want?  More...
I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room.  More...
It’s not easy. Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of too many tweets at around 300-1000 followers. Still others don’t follow back that many peopl  More...
Some bosses, it turns out, aren't very good at communicating. And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps. A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than  More...
Who can’t learn something about being a better leader? That is why Ric Phillips wanted to feature Mark Tewart’s article “12 Solutions for Being a Better Leader” on his blog.  More...
A few years ago, I did some consulting for a business owner. We were throwing around some ideas for PR and word of mouth marketing. (I didn’t end up working with him, for a variety of reasons.) He was dead sure he was creating the next Amazon. He’d built his product from scratch. He had some experience in the same business as his customers, and he  More...
Search is a very important part of online communication. I know you don’t normally think of it that way, but think about it for a moment. When you ask Google for something, it’s a query and a response. It’s a communications path. Think now like a marketer. Every communication is a chance to build a business relationship (or a nonprofit relationshi  More...
I keep getting email from people who want to get new businesses off the ground, but don't know where to start. They're overwhelmed, confused, and in a lot of cases ...  More...
I know what you're doing right now. You're making that face and muttering, Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good?  More...
Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It’s not pure direct marketing, we’ve pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless th  More...
Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can’t really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create.  More...