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Two years after trying to build a consumer antivirus business, Microsoft has decide to throw in the towel. The software vendor said Tuesday that it will discontinue retail sales of its Windows Live OneCare product at the end of June next year, and instead offer Windows users free antivirus software, code-named Morro.  More...
As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities.  More...
If you want to boost your online business then you must have a good website. You must have a website that looks superb and attracts visitors and customers. Candidly speaking, most of the visitors prefer the websites having good presentations. That is why; website design makes one of the significant elements for internet marketing and business.  More...
The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr  More...
So what’s the number one pet peeve? Businesses who are difficult to do business, especially when I am trying to PAY them! This is absolutely inexcusable, and I see it all the time. What do I mean by being difficult? Let me give you an example:  More...
What makes one business checking account stand out from the others? Here are 7 things to look for...along with my pick.  More...
Best-selling Author Scott Fox (me) offers a free download report titled "5 Instant Internet Businesses" if you'll take a reader survey. The free Special Report details "quick start" start-up e-businesses that anyone can start without much capital or tech expertise.  More...
Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go.  More...
Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable.  More...
Search Engine Optimization (SEO) strategies can make you more popular with search engines, but often the mastering of SEO techniques can be a full time job. If you're like most business owners you aren't looking for an additional job.  More...
How would you and your business like some free marketing? If this economy has you in a cost cutting frame of mind, you have something in common with the rest of us small business owners. You’re probably mulling over the dilemma of how to get more advertising, for less money, and still grow your customer base. Word of mouth marketing is the answer  More...
I’ve been thinking a lot lately about the importance of networking, and what impact leveraging your small business networks has on your business. Darren Rowse @ Problogger.net put together a great post (and nice graphic) detailing what makes up his social media network at Problogger, which looked something like this...  More...
So the first thing these business owners do is cut their marketing and advertising budgets. That’s usually the worse thing they can do, but in this case, the traditional marketing methods are not bringing in as much business as before, and there’s no way to measure what’s actually working.  More...
Unemployment is at a record high and many executives are finding themselves without a job. One alternative is to become a business owner through franchising.  More...
Vendors at VoiceCon San Francisco 2008 pushed a message that unified communications can cut operational costs and help businesses get more out of the people they have. Both Microsoft and IBM executives highlighted cost savings and productivity enhancement during their keynotes with demonstrations of their UC products. Separately, Avaya announced 0  More...