Search results for brochure
- 7
- vote
Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk.
They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me
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- 12
- vote
THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare.
Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses c
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- 5
- vote
Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they’re needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate
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