Search results for brick-and-mortar

If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar stor  More...
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group‘s third annual “Mindset of the Multi-Channel Shopper Holiday Survey.”  More...
Asked if they preferred shopping on the Internet or in brick-and-mortar stores, the largest group of responding US online buyers (38%) said they used both channels about the same amount. Slightly more respondents (31%) to PriceGrabber.com's "Back to School Survey" said they preferred making their purchases online than said they preferred bu  More...
This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude.  More...
There is such a thing as your sales team working too hard. What I mean by this is that they might be pushing the customers too hard to get them to buy. iEntry director of sales and overall wise person Susan Coppersmith says, "If you act hungry, you will starve." If your sales team is acting too desperate for a sale, the customer is likely to  More...
Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies. There is no universal answer to this question. How best to divide your time simply depends on the setup  More...
Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo  More...
Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be  More...