Search results for brands
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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
After participants were exposed to either a cause-related or a generic corporate
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Brands are becoming worth less, if not just plain worthless. That’s the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names.
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In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find
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Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future.
Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating econ
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An interesting study involving notable Fortune 500 companies brought about a singular discovery which revealed that a full third of the companies studied have deliberately purchased website domains with a slightly different intent to that of providing a positive image.
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A recent survey found that 81% of consumers don't trust small online businesses.
You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple.
Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi
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A growing number of SMBs with a web presence are discovering the simple joys of Google Analytics. It's true that many software brands exist now that can blow whistles and ring bells that outstrip the Google feeling, but how effective is the bang-for-buck of the high-priced analytics solution for the average startup site?
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The French jewelry maker, Cartier, launched its very own profile on MySpace as an attempt to appeal to a new crowd, the computer savvies. They are one of the first luxury brands to seek help from a social networking site to spread the word or L.O.V.E.
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Posted by
luckycharmer
126 days ago
(http://www.marketingcharts.com)
Category: Research and Trends |
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Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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If you build a microsite, they will come, they will engage and you can get the data to prove it.
That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an automobile within the next six months as they interacted with microsites for va
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Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women?
This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m
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Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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Posted by
digitalsmash
217 days ago
(http://www.churchofthecustomer.com)
Category: Online Marketing |
That's why we are introducing the Society for Word of Mouth.... More...
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