Search results for branding
Unique, niche, targeted markets are the domain of small business. And it's all built around your reputation. Earn it, spread it, your business grows. Don't and it won't. Here's a post that shows small businesses some inexpensive online tools to help with the spread of your deserved rep.
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Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
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Interesting description of how personal branding can increase sales.
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Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b
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Credit the Celtics ride to the NBA Finals to the Big Three: KG, Paul Pierce, and Ray Allen?
Nope… lean in here for the inside scoop on the Celtics rise back to the top…
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BLOGCATALOG.COM PRESENTS: Erica O’grady, Social Media Expert on June 2nd (Monday) at 3pm EST exclusively on USTREAM TV. Erica will teach you personal branding and show you how to increase your blog traffic using social media. LIVE BROADCAST!
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Some wonderful tips on using the power of branding to your advantage!
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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do?
One solution is "goodwill messaging." Simply put, goodwil
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The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business.
The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified
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Consumers don't "trust" corporations, but they can trust the people behind the brand. Do your customers trust the people behind your brand?
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Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.
Most bios are a laundry list of skills and jobs with no focus or message. Most are bori
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Being that most SMB's cannot afford to hire a brand monitoring company; Here are 3 Highly Effective tools for monitoring what's being said about your business online!
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A great post by Dan Schwabel of Personal Branding, sharing his presentation on personal branding to college students.
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Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo.
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