Search results for brand recognition
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We'd like to introduce ourselves to the group. We've recently joined bizsugar. Pricedyment is a design company specializing in graphic design and brand development. We post new entries on our blog once or twice a week. Watch for our entries on bizsugar and let us know what you think!
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tips on how to speak publicly about your business or product, while representing and reinforcing your brand
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Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public.
Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usu
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How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and
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Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search
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On the marketing team here at HubSpot we make social media pay by measuring it in three main ways:
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To get started, you’ll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons’ names. Once you’ve come up with a manageable list, configure the following tools to scan and collect that data.
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If you’re promoting on Digg, you’re losing your blog money. The web is crowded, attention spread thin. It may not cost you a $70,000 full page print ad, but building a following requires patience and passion. It’s almost 2009, and the social media personal brand isn’t an early adopters’ secret anymore. Promoting your blog can be free, but not cost
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British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering t
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One way to build awareness, brand, credibility and buzz about your blog is to appear in mainstream media (read more about the Benefits of being featured in Mainstream Media).
A lot has been written about how to get your blog featured on other blogs - but how do you get press coverage whether it be TV, Radio, newspapers or magazines?
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Healy Jones, a Boston VC, shares his thoughts on whether it makes sense to pay for impressions or for conversions. Something to think about in this downturn - better to pay to generate revenue than brand building.
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Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn’t help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin
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All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company.
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Today we begin the virtual book tour for Mark Tewart, author of How to be a Sales Superstar. You might think this is your typical sales book – but it is much more. The rest of the title is “Break All the Rules and Succeed While Doing It”. He exposes many of the useless and ineffective sales training tips people have received and he explains how to
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