Search results for brand awareness

With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.UBIK.com is a recently launched, free-to-use service which allows anyone to create their own site in just a few easy steps without the need to insert complicated codes. The service is ent  More...
The awareness of Law of Attraction reached its peak after the release of the film The Secret in 2006. Then the book Law of Attraction regarding the basic teachings of Abraham was one of New York Times Best Sellers which drew more attention on the topic.  More...
The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him. Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama  More...
Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.  More...
Instantly Tweet your blog on Twitter with this brand new easy to install and use plugin for your Wordpress blog.  More...
New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent. Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a  More...
Your company could offer the best prices and services around, but if your company fails to make customers feel wanted, you can consider the chances of repeat business out the door. When it comes to retaining customers, simple gestures go a long way. And yet, if studies are anything to go by, we have yet to learn the fine art of keeping customers f  More...
Personality – Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia  More...
How to use twitter, facebook, and other social media to market yourself, your products, and your company or brand.  More...
Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer’s decision to choose you over your competitors. Here are four ways you can monitor your brand onli  More...
Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b  More...
People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte  More...
There is no greater marketing tool than passion - a belief in that what you are doing is right. It doesn’t matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious. If you want to create passionate users, you have to provide a passionate message in the first place.  More...
At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping.  More...
Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil  More...