Search results for brand
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Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it
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The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It’s like the dreaded, “Do I look fat?” question. There’s never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha when sitting on a couch. You need to assign tasks to get honest answers to these tough questions.
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Peter Montoya, author of The Brand Called You, is the latest visitor to the BizBooks discussion series, hosted by Slate's BizBox. Submit a question before December 5th!
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The trouble with social media happens when the resources required to nurture relationships - and the time involved in cultivating same - become more and more cumbersome. It’s far more difficult to tend to a massive commercial farm than a backyard garden, so you have to adapt some catch-all tools in order to do that. It doesn’t negate the need for
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Personal branding guru Dan Schawbel recently interviewed me for his Personal Branding Blog. Dan is the author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success (April 2009) and is a Social Media Specialist at EMC Corporation.
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With the U.S. economy in a recession and much of the world expected to follow, marketers must respond to changes in demand and preferences. It is clear that promotions and discounts will rule until the economy improves, but there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts
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Direct marketing practices will soon become advertising's new religion—if you know who your best customers are, you can proactively reach prospects just like them through addressable media. Getting there will require collaboration between database marketers and brand advertisers.
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Today your brand extends far beyond your web site. This "REPUTATION CLOUD" includes all of your active marketing but it also includes all that your customers and competitors say about you online.
Facebook, eBay, Twitter, Myspace, and thousands of blogs and forums all offer you opportunities to promote (and defend) your products.
Are your marke
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Lots of organizations go through this analysis. How do you leverage your brand or your customer base to get to the next level, to enter new markets or new technologies--and do it while running your old business. And almost without exception, organizations are run by people who want to protect the old business, not develop the new one.
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications, especially the latter.
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We'd like to introduce ourselves to the group. We've recently joined bizsugar. Pricedyment is a design company specializing in graphic design and brand development. We post new entries on our blog once or twice a week. Watch for our entries on bizsugar and let us know what you think!
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tips on how to speak publicly about your business or product, while representing and reinforcing your brand
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Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public.
Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usu
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How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and
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