Search results for b2b
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Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive?
In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh
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If someone says B2B sites can’t be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways:
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Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information.
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When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially imp
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For those who were unable to attend eBizITPA’s King Conversion: Web Sites that Sell conference a few weeks ago, you missed out on an extraordinary event with a captivating, experienced speaker presenting effective information to help improve your website’s performance and your overall conversion rate.
Holly focused on both B2B and B2C companie
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Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign?
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Selling B2B is “consultative,” but there’s a point where you need to turn the meter on.
The concept of “consultative” selling is that the sales professional should be adding value from the very start of the customer relationship. However, if that concept is taken too literally, you can end up providing free services to a prospect that never int
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Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?”
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This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis.
Here's bizSugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/
The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product,
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How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?
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B2B companies often have a lot invested in their websites, but still aren’t effectively using them in the pay-per-click marketplace.
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Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. This is where marketing can have a profound impact by helping their sales team go beyond the lead.
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It’s often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here’s a secret that Jerry Acuff, author of The Relationship Edge in Business re
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Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they’re needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate
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I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their
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