Search results for authenticity

Ryan Anderson recently did something remarkable. He wrote a post, but it wasn't just any post to me. He wrote a post a few days after sending me a check for $60, money that was never meant to be paid back. Since the check was unexpected and unnecessary, I donated it in his name to the Arthritis Foundation where it will do the most good.  More...
Here’s the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer’s experience: As customers, we are absolute suckers for authenticity.  More...