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Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you?  More...
The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing.  More...
Unemployment is at a record high and many executives are finding themselves without a job. One alternative is to become a business owner through franchising.  More...
A lot of the small business owners and marketing executives I've spoken with since I started at HubSpot are learning similar lessons. They know that creating content is the best way to do search engine optimization -- to attract inbound links to their site and to improve their positions in organic (free) search engine results -- but they're not  More...
A good example of how Trade Data and Zepol TradeIQ can give you valuable information about your business, your competitors, and the markets you are targeting.  More...
Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan.  More...
Presents the uses for trade data. For example, the first use for trade data listed is to gain competitive intelligence of competitors supply chains, customers, and products.  More...
A recent marketing study by ServiceXRG found that most online shoppers (74.5 percent) use a company Web site to find needed information about products and services. However, less than half (44 percent) said the information provided met their needs and expectations.  More...
While you might not be able to create content that has the scale or complexity of Google's, it's easy to create marketing content that's equally as magnetic. Just be creative. More specifically, there are three things you should do:  More...
Visit any number of websites on a given day, and you’ll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy.  More...
As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it someone in HR? Is it the sales manager?  More...
On the marketing team here at HubSpot we make social media pay by measuring it in three main ways:  More...
Like most small web-based startups, my business relies exclusively on traffic that is generated through the major search engines with, of course, Google carrying the most weight. When I started this business I understood intuitively that Google placement would most likely predict the success or failure of this venture but I truly had zero experien  More...
This book was written to help entrepreneurs learn how to put soul and a spiritual aspect into their business. The book has repeatedly been an Amazon best seller throughout 2008. - Read the article.  More...
As a reporter and editor at Forbes Magazine, Erika Brown handled a lot of story pitches from companies. Now she's director of marketing and business development at Matrix Partners (one of HubSpot's investors), making pitches of her own. In an interview earlier this fall, Erika explained to HubSpot's Karen Rubin how she thinks companies should p  More...