Search results for apple
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Apple just presented a line of colorful, revamped iPods at a San Francisco press event, featuring the iPod Nano which underwent the most changes, followed by the iPod Touch, with just a thinner cut to it and finally, iTunes’ new version revealing a key intelligence system called Genius which recommends what to buy based on the user’s playlists.
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An interesting list of iPhone apps broken into five categories. All could have some value to a small business owner -- a couple look really great.
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Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy.
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Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction.
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To err is human. But to persevere is a feat that often separates the successful from the mediocre.
In business—as in sports, politics, and the arts—many of the greatest and most influential leaders share a history of failure. Automaker Henry Ford and animator Walt Disney both stumbled badly with early business ventures. Early in his career wit
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Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women?
This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m
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Public embarrassment at a hacking contest and vulnerability disclosures for a new browser made for a discouraging week for Mac security folks.
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Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo
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A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too.
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When Apple CEO Steve Jobs kicked off this year's Macworld Conference & Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago.
I analyzed his latest presentation and extracted the
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If you're thinking about upgrading that computer or looking for new technology to help your business, Small Business Computing just announced its 2008 Small Business Computing Excellence in Technology awards. Here's a quick summary, but see the article for the full story:
BEST HARDWARE
Desktop PC
Dell Optiplex 755
Runner-up: HP
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No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall.
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Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate
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