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Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren’t at all:  More...
The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips.  More...
Do you obsessively check your blog traffic stats throughout the day? Do you optimistically expect your Alexa ranking to drop every four hours? Do you frequently fret over your Google Page Rank? Do you watch your Adsense account like a hawk throughout the day? Well as much as these statistical markers may be helpful in understanding the success of  More...
Due to this financial crisis people will investigate in alternative solutions that are cheaper, bring value for money, bring the minimum service, or use a different new technology or approach as a solution to solve the same problem. Thus for a number of vendors new opportunities will arise that have been developed based upon new or alternative te  More...
The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing comes from the technique of staying in touch with prospects while providi  More...
If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.  More...
While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified leadership, and a lack of performance management than from flawed sales tactics. Companies  More...
When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th  More...
I started making money with Google Adsense over four years ago and honestly, I have a pretty good grasp of the problems that you can run into. I want to outline some of the things that can get in your way, and then provide you with some of the solutions I’ve been able to come up with.  More...
Inspired by Matt McGee’s Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and also keeping up with the l  More...
Social networks are as popular as ever -- but unfortunately the hits are not translating into ad revenue.  More...
Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything’s a test in the beginning. And no matter how long your account has been running, the way to improvement is always  More...
Not many people are aware of the power of online classified advertisements, both to drive traffic to your web site, and in the case of new web sites, to get them indexed quickly with the search engines. If your not convinced that online classified Advertisements are worth investigating, consider that eBay have recently released an online classifie  More...
With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now  More...
More Marketing and sales during recession for success during upturn? Do you need to increase sales and marketing efforts a recession or should you wait until the storm is over.  More...