
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>bizSugar / melanee / Voted News</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed</description>
<pubDate>Thu, 11 Sep 2008 14:00:35 -0500</pubDate>
<language>en</language>
<item>
<title><![CDATA[The most brilliant outdoor campaign ever!]]></title>
<link>http://www.bizsugar.com/Advertising/The_most_brilliant_outdoor_campaign_ever/</link>
<comments>http://www.bizsugar.com/Advertising/The_most_brilliant_outdoor_campaign_ever/</comments>
<pubDate>Thu, 11 Sep 2008 14:00:12 -0500</pubDate>
<dc:creator>melanee</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/The_most_brilliant_outdoor_campaign_ever/</guid>
<description><![CDATA[Here's an outdoor campaign that broke all the rules in all of the right ways.<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Marketing's Big Bang Theory]]></title>
<link>http://www.bizsugar.com/Marketing/Marketings_Big_Bang_Theory/</link>
<comments>http://www.bizsugar.com/Marketing/Marketings_Big_Bang_Theory/</comments>
<pubDate>Mon, 03 Mar 2008 10:47:22 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Marketings_Big_Bang_Theory/</guid>
<description><![CDATA[Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob &quot;oohs&quot; and &quot;aahs&quot; with appreciation. A captive audience. But as quickly as it began, it ends. The sky returns to darkness. The silence is deafening.Sound familiar? It's your media plan, dummies. Your fleeting blobs of color suffocated in darkness.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Affluent African-Americans have 45% of buying power]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</comments>
<pubDate>Fri, 22 Feb 2008 20:10:04 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</guid>
<description><![CDATA[By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study further found that the buying habits of African-Americans are different than Caucasian or Latino groups. African-Americans who have household incomes of more than $75,000 most are very interested in fashionable clothing and accessories, however fewer of them are apt to shop online, research products online or plan trips online.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Strategy Matters: 7 Steps to the Right Kind of Market Research]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</comments>
<pubDate>Fri, 18 Jan 2008 12:54:11 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</guid>
<description><![CDATA[Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Today, you may glean information from the Internet, occasional market research published online, or stories from your salesforce. That's a good start. But getting deep customer insights takes more. We believe that tapping into your customer base to know what they're thinking or feeling or -- best yet -- needing is critical to competitiveness. These 7 steps will help you get there.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Know your market by testing, talking, and a SWOT analysis]]></title>
<link>http://www.bizsugar.com/TheStartup/Know_your_market_by_testing_talking_and_a_SWOT_analysis/</link>
<comments>http://www.bizsugar.com/TheStartup/Know_your_market_by_testing_talking_and_a_SWOT_analysis/</comments>
<pubDate>Fri, 18 Jan 2008 12:43:13 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>The Startup</category>
<guid>http://www.bizsugar.com/TheStartup/Know_your_market_by_testing_talking_and_a_SWOT_analysis/</guid>
<description><![CDATA[There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch.The first step is to conduct a &quot;SWOT&quot; analysis: analyzing your business's strengths, weaknesses, opportunities and threats.If you see sufficient opportunity, move on to primary and secondary research. The latter means using &quot;secondary&quot; sources (such as published research, directories, market statistics) to explore the size of the market for your business. Urban population studies, government and industry statistics, trade association forecasts, and research reports from securities analysts may all help you figure out the dynamism of your market and its appetite for new suppliers....<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Better Conversion: Four ideas for improving your Web site    by Jeffrey Eisenberg]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Better_Conversion_Four_ideas_for_improving_your_Web_site____by_Jeffrey_Eisenberg/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Better_Conversion_Four_ideas_for_improving_your_Web_site____by_Jeffrey_Eisenberg/</comments>
<pubDate>Sun, 06 Jan 2008 15:59:14 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Better_Conversion_Four_ideas_for_improving_your_Web_site____by_Jeffrey_Eisenberg/</guid>
<description><![CDATA[Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Price Most Important Factor for Online Shoppers]]></title>
<link>http://www.bizsugar.com/Marketing/Price_Most_Important_Factor_for_Online_Shoppers/</link>
<comments>http://www.bizsugar.com/Marketing/Price_Most_Important_Factor_for_Online_Shoppers/</comments>
<pubDate>Sun, 16 Dec 2007 18:36:11 -0600</pubDate>
<dc:creator>melanee</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Price_Most_Important_Factor_for_Online_Shoppers/</guid>
<description><![CDATA[Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November. The survey, conducted by Aegis Group's Synovate for Guidance, asked 1,000 adults in Synovate's eNation survey panel to select the most important factor when making a purchase online.Some 43% of respondents said price is the most important factor, while 18% named free shipping:<br/><br/>5 Vote(s) ]]></description>
</item>

</channel>
</rss>
