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<title>bizSugar / TerryJackson / Recently Submitted</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed</description>
<pubDate>Mon, 17 Dec 2007 15:36:54 -0600</pubDate>
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<item>
<title><![CDATA[Newspaper Site Readers Spread the Word]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Newspaper_Site_Readers_Spread_the_Word/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Newspaper_Site_Readers_Spread_the_Word/</comments>
<pubDate>Mon, 17 Dec 2007 15:36:31 -0600</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Newspaper_Site_Readers_Spread_the_Word/</guid>
<description><![CDATA[Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to believe their newspaper Web sites had credible advertising, compared with users of non-newspaper Web sites.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Watching What You See on the Web]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Watching_What_You_See_on_the_Web/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Watching_What_You_See_on_the_Web/</comments>
<pubDate>Sun, 16 Dec 2007 16:34:32 -0600</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Watching_What_You_See_on_the_Web/</guid>
<description><![CDATA[New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual consumers. This technique -- called behavioral targeting -- is far more customized than the current method of selling ads online. The technology does raise privacy issues. The Internet-service providers often know other information about consumers, such as their names, locations and age and income ranges, which can be very valuable to potential advertisers, especially when combined with Web browsing habits.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Baby boomers online - Dona4t You Dare Call Them a4Olda4]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Baby_boomers_online_-_Donrsquot_You_Dare_Call_Them_ldquoOldrdquo/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Baby_boomers_online_-_Donrsquot_You_Dare_Call_Them_ldquoOldrdquo/</comments>
<pubDate>Sun, 16 Dec 2007 16:24:53 -0600</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Baby_boomers_online_-_Donrsquot_You_Dare_Call_Them_ldquoOldrdquo/</guid>
<description><![CDATA[Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online. &quot;Internet usage by baby boomers-and over-60s-is projected to continue rising well into the future,&quot; says Paul Verna, eMarketer Senior Analyst and author of the new report, Baby Boomers and Silver Surfers: Two Generations Online. &quot;Coupled with the discretionary income they have at hand, this creates an irresistible opportunity for online marketers.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Notes from PubCon: The Keyword And The Tiger]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Notes_from_PubCon_The_Keyword_And_The_Tiger/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Notes_from_PubCon_The_Keyword_And_The_Tiger/</comments>
<pubDate>Sun, 16 Dec 2007 15:54:36 -0600</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Notes_from_PubCon_The_Keyword_And_The_Tiger/</guid>
<description><![CDATA[David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, &quot;Keyword Research, Selection, and Optimization,&quot; that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who &quot;stays broad&quot; with keywords, looks at their performance both incoming and outgoing, and keeps track of updates over time.Stoney deGeyter of Pole Position Marketing said the high performance SEO campaign starts with a gathering phase. Find a short, unique two or three word phrase for a page's focus.<br/><br/>5 Vote(s) ]]></description>
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