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<title>bizSugar / Jeffrey / All</title>
<link>http://www.bizsugar.com</link>
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<pubDate>Tue, 08 Apr 2008 10:30:33 -0500</pubDate>
<language>en</language>
<item>
<title><![CDATA[Are You Trash Talking Prospects?]]></title>
<link>http://www.bizsugar.com/Sales/Are_You_Trash_Talking_Prospects-1/</link>
<comments>http://www.bizsugar.com/Sales/Are_You_Trash_Talking_Prospects-1/</comments>
<pubDate>Tue, 08 Apr 2008 10:30:10 -0500</pubDate>
<dc:creator>Jeffrey</dc:creator>
<category>Sales</category>
<guid>http://www.bizsugar.com/Sales/Are_You_Trash_Talking_Prospects-1/</guid>
<description><![CDATA[Do you find it hard to engage with prospects or customers? If so, keep readinga4I was recently on the phone with Jill Konrath, author of Selling to Big Companies.I explained a project I am working on and she said, with great excitement, &quot;You MUST read this article I wrote.&quot;What follows is perhaps one of the best lessons on why we fail to engage.It is simply a letter from a customer.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Study Gives Paid Search Ads Edge Over Organic]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Study_Gives_Paid_Search_Ads_Edge_Over_Organic/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Study_Gives_Paid_Search_Ads_Edge_Over_Organic/</comments>
<pubDate>Tue, 08 Apr 2008 10:23:18 -0500</pubDate>
<dc:creator>Jeffrey</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Study_Gives_Paid_Search_Ads_Edge_Over_Organic/</guid>
<description><![CDATA[Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy? According to a recent study, paid listings had a slight edge over organic search results. Visitors who clicked on paid links were 17% more likely to buy something and spent about 18% more on each order. But the study found that visitors clicking on paid links are not necessarily the most valuable kind of Web site visitor. The better-performing group is comprised of people who arrive at a Web site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, are the most likely to convert to buyers, doing so on 3.3% of their visits -- versus the overall conversation rate for the studied companies, which came in at 1.9%.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ita4s All About Salary (Well, Not Always)]]></title>
<link>http://www.bizsugar.com/HumanResources/Itrsquos_All_About_Salary_Well_Not_Always/</link>
<comments>http://www.bizsugar.com/HumanResources/Itrsquos_All_About_Salary_Well_Not_Always/</comments>
<pubDate>Fri, 07 Mar 2008 15:56:27 -0600</pubDate>
<dc:creator>Jeffrey</dc:creator>
<category>Human Resources</category>
<guid>http://www.bizsugar.com/HumanResources/Itrsquos_All_About_Salary_Well_Not_Always/</guid>
<description><![CDATA[&quot;Putting a price tag on a staff job can be a lot harder than pricing your company's products and services,&quot; Joanna L. Krotz writes in Microsoft's Small Business Center. &quot;The salary you set must be high enough to attract top applicants but not so high that it eats into your profits or survival.&quot; With that in mind, she offers a series of tips, including these:<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Small Business News Tastes bizSugar]]></title>
<link>http://www.bizsugar.com/Resources/Small_Business_News_Tastes_bizSugar/</link>
<comments>http://www.bizsugar.com/Resources/Small_Business_News_Tastes_bizSugar/</comments>
<pubDate>Sat, 09 Feb 2008 10:22:30 -0600</pubDate>
<dc:creator>Jeffrey</dc:creator>
<category>Resources</category>
<guid>http://www.bizsugar.com/Resources/Small_Business_News_Tastes_bizSugar/</guid>
<description><![CDATA[A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests.<br/><br/>25 Vote(s) ]]></description>
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