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<title>bizSugar / ILuvMktg / Voted News</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed</description>
<pubDate>Tue, 05 Aug 2008 16:37:02 -0500</pubDate>
<language>en</language>
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<title><![CDATA[Conversion Optimization Part of Internet Marketing? If Not, It Should Be!]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Conversion_Optimization_Part_of_Internet_Marketing_If_Not_It_Should_Be/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Conversion_Optimization_Part_of_Internet_Marketing_If_Not_It_Should_Be/</comments>
<pubDate>Tue, 05 Aug 2008 16:36:39 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Conversion_Optimization_Part_of_Internet_Marketing_If_Not_It_Should_Be/</guid>
<description><![CDATA[I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want to read on for some reasons why you should be integrating them.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Are you really getting what you paid for from paid blog reviews?]]></title>
<link>http://www.bizsugar.com/PublicRelations/Are_you_really_getting_what_you_paid_for_from_paid_blog_reviews/</link>
<comments>http://www.bizsugar.com/PublicRelations/Are_you_really_getting_what_you_paid_for_from_paid_blog_reviews/</comments>
<pubDate>Fri, 18 Jul 2008 16:35:40 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Are_you_really_getting_what_you_paid_for_from_paid_blog_reviews/</guid>
<description><![CDATA[You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, &quot;Are Websites Ranked as a Whole?&quot;Jill also mentions that Google may strip off any link juice if it can figure out that the blog review was paid for. I found this to be pretty disturbing.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Israeli Surveillance Leads to High-Tech Billboards]]></title>
<link>http://www.bizsugar.com/Advertising/Israeli_Surveillance_Leads_to_High-Tech_Billboards/</link>
<comments>http://www.bizsugar.com/Advertising/Israeli_Surveillance_Leads_to_High-Tech_Billboards/</comments>
<pubDate>Thu, 05 Jun 2008 08:34:58 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Israeli_Surveillance_Leads_to_High-Tech_Billboards/</guid>
<description><![CDATA[Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens.The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each billboard can determine when a person is looking at the billboard, and what that person's age, gender and - soon - race, is.The cameras use software that determines when a person is standing in front of a billboard, and which then analyzes facial features, such as the distance between the nose and the chin, to judge gender and age. Quividi and TruMedia Technologies both say they are not yet using race as a parameter, but they soon will. The billboards can also track how many people looked at the ad, and for how long, an important element for advertisers who are demanding more accountability from their agencies and media partners.Not surprisingly, privacy groups are up in arms about the camera-equipped billboards. But the companies point out that everything they do is completely anonymous, and pictures of the people who look at the cameras are never stored in the system.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[1 Fresh Approach to E-mail Content]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/1_Fresh_Approach_to_E-mail_Content/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/1_Fresh_Approach_to_E-mail_Content/</comments>
<pubDate>Wed, 07 May 2008 18:19:59 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/1_Fresh_Approach_to_E-mail_Content/</guid>
<description><![CDATA[One question that often comes up when evaluating the performance of an e-mail newsletter program is, &quot;How do I keep my newsletters fresh and interesting?&quot; Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Secrets Of Paid Search Success From 1930s Direct Mail Wizards]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Secrets_Of_Paid_Search_Success_From_1930s_Direct_Mail_Wizards/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Secrets_Of_Paid_Search_Success_From_1930s_Direct_Mail_Wizards/</comments>
<pubDate>Fri, 18 Apr 2008 10:23:17 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Secrets_Of_Paid_Search_Success_From_1930s_Direct_Mail_Wizards/</guid>
<description><![CDATA[We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass.Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct response. It was called &quot;direct mail&quot; back then, but the rules are the same. Their ideas for getting an envelope opened, an ad read, and a check written are still effective today for getting a link clicked, an Add To Cart button pushed, and a VISA number typed in.The early mail guys knew what mattered: tracking your results, knowing your profitability metrics, marketing to strong lists, testing different versions, writing compelling headlines, crafting copy which sells.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[The Secret of Tracking Yahoo! Keyword Data in Google Analytics]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/The_Secret_of_Tracking_Yahoo_Keyword_Data_in_Google_Analytics/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/The_Secret_of_Tracking_Yahoo_Keyword_Data_in_Google_Analytics/</comments>
<pubDate>Fri, 18 Apr 2008 10:13:45 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/The_Secret_of_Tracking_Yahoo_Keyword_Data_in_Google_Analytics/</guid>
<description><![CDATA[For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. Google has an auto-tagging feature that will pull all of your PPC data into Analytics - including keyword level data. The question then becomes, &quot;How do I track this data for my Yahoo! Search Marketing PPC campaigns?&quot; Today I'm going to quickly explain how you can build custom tracking URLs to get the same comprehensive data for Yahoo!.The first step is to head on over to the trusty Google Analytics URL Builder. This tool will let you input your landing page and variables including term (keyword), name (campaign), source (search engine), medium (cpc vs. email or organic) and content (ad version). After you manually input your data, the URL builder will provide you with a full tracking URL that you can copy/paste into your Yahoo! ads. Here's a quick example:<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[The End of Customer Service (As We Know It)]]></title>
<link>http://www.bizsugar.com/CustomerService/The_End_of_Customer_Service_As_We_Know_It/</link>
<comments>http://www.bizsugar.com/CustomerService/The_End_of_Customer_Service_As_We_Know_It/</comments>
<pubDate>Sat, 29 Mar 2008 18:05:34 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Customer Service</category>
<guid>http://www.bizsugar.com/CustomerService/The_End_of_Customer_Service_As_We_Know_It/</guid>
<description><![CDATA[Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Text Analytics Can Turn Customer Feedback Into More-Meaningful Insight]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</comments>
<pubDate>Thu, 20 Mar 2008 11:38:05 -0500</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</guid>
<description><![CDATA[Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry as far back as the Cold War to read into the word choices and text of, say, a speech written by Russian leader Mikhail Gorbachev. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e-mails, online forums, hosted feedback sites and user-generated blogs. It's a way to listen to the boss -- customers -- and hone marketing based upon those insights. &quot;Any company research is what a company thinks is important to them at that time,&quot; said Robin Korman, VP-loyalty marketing at Starwood. &quot;But in the blog atmosphere, participants decide what's important to them.&quot; That core value of text analytics -- plucking qualitative &quot;aha's&quot; from hundreds of piles of unstructured text -- is complemented by other marketing tactics, including competitive-intelligence gathering, real numeric tallies of positive and negative comments, short-term-goal checking and long-term-capital-spending value. Starwood, for instance, discovered that its guests discussed beds and showers more favorably than other hotels, while competitor Hilton's guests more often discussed food and health clubs positively. That validated the &quot;tens of millions&quot; spent on new beds in Starwood hotels, , Ms. Gillan said, while also giving them new areas to work on. Starwood is now focusing on healthful foods. And those insights all were delivered at a much lower cost than commissioned research. In recent work for Unilever's Dove brand and its Pro-Age marketing campaign, Anderson went digging for consumer insight on Dove's own message boards, coding the text content against 43 different psychological attributes. Anderson found the vast majority of women who posted comments appreciated the realness of using older nude models. But they also discovered other common sentiments. For instance, most women over 50 strongly dislike the concept of &quot;perfection&quot; in beauty images. They also often talked about their mothers, grandmothers and daughters with concern about their portrayal in media. In fact, two in 10 women expressed real anger at how other advertisers portray women.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[How a Marketing Consultant Significantly Increased His Client Base via Social Media]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/How_a_Marketing_Consultant_Significantly_Increased_His_Client_Base_via_Social_Media/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/How_a_Marketing_Consultant_Significantly_Increased_His_Client_Base_via_Social_Media/</comments>
<pubDate>Tue, 04 Mar 2008 20:41:53 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/How_a_Marketing_Consultant_Significantly_Increased_His_Client_Base_via_Social_Media/</guid>
<description><![CDATA[Marketing executive and author Lewis Green wanted to re-establish his company after moving across the country to Connecticut. With no professional network to tap, he figured the best way to promote his marketing and consulting business would be a blog.On his first attempt, he generated little traffic and few business leads.Instead of giving up, however, he took the time to study social media, then implemented a detailed strategy for attracting and maintaining a solid readership base. As a result, Green turned his inexpensive blog into a major source of lead generation, triggering a 40% increase in his client base. (registration required)<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Optimizing Your Landing Pages Part Two]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_Part_Two/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_Part_Two/</comments>
<pubDate>Tue, 04 Mar 2008 20:30:02 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_Part_Two/</guid>
<description><![CDATA[This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis.Here's biz Sugar link to part one: http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, service, and subscription Web sites could result in significant improvements in conversion.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Picking the Right Media for the Job]]></title>
<link>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</link>
<comments>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</comments>
<pubDate>Wed, 27 Feb 2008 17:47:28 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</guid>
<description><![CDATA[Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point. Advertising inserts are still influential when it comes to making purchasing decisions. More than one-quarter of US adults surveyed said that inserts had affected their buying decision, down from the 30% who said so in 2004.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Five Tips to Help Customers Search Your Site Successfully]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Five_Tips_to_Help_Customers_Search_Your_Site_Successfully/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Five_Tips_to_Help_Customers_Search_Your_Site_Successfully/</comments>
<pubDate>Fri, 22 Feb 2008 13:24:48 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Five_Tips_to_Help_Customers_Search_Your_Site_Successfully/</guid>
<description><![CDATA[Consumers expect to find what they're looking for quickly - particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it - even when there's a chance they just used a search term that you hadn't thought of. Whether you're a publisher of information or a retailer offering a few thousand products or a million, search should be a critical part of your Web site design strategy. Unfortunately many out-of-the box search solutions don't always provide your visitors with relevant search results. Following are tips to bring the right results to your customers so they can find the product - or information - they're looking for quickly and easily.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[How to influence the influencers]]></title>
<link>http://www.bizsugar.com/Marketing/How_to_influence_the_influencers/</link>
<comments>http://www.bizsugar.com/Marketing/How_to_influence_the_influencers/</comments>
<pubDate>Tue, 19 Feb 2008 15:26:25 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/How_to_influence_the_influencers/</guid>
<description><![CDATA[Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what works and what doesn't work when it comes to influencing the influencers. He shares 12 tactics and practices on this art.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Optimizing Your Landing Pages - Part One]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/</comments>
<pubDate>Mon, 18 Feb 2008 20:24:07 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Optimizing_Your_Landing_Pages_-_Part_One/</guid>
<description><![CDATA[How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page?Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by MarketingExperiments Director, Dr. Flint McGlaughlin; Director Of Optimization Research, Jimmy Ellis; and Director of Channels Research, Aaron Rosenthal during the February 6, 2008, MarketingExperiments Webinar.Those who submitted Landing Pages were asked for their Value Proposition as well as the primary traffic source for the page and what optimization steps they had already taken, if any.The reviews identified areas where applying key concepts of Landing Page Optimization to both B2B and B2C product, service, and subscription Web sites could result in significant improvements in conversion for those businesses.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Michael Port - Stop giving elevator speeches]]></title>
<link>http://www.bizsugar.com/Sales/Michael_Port_-_Stop_giving_elevator_speeches/</link>
<comments>http://www.bizsugar.com/Sales/Michael_Port_-_Stop_giving_elevator_speeches/</comments>
<pubDate>Sat, 09 Feb 2008 11:18:59 -0600</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Sales</category>
<guid>http://www.bizsugar.com/Sales/Michael_Port_-_Stop_giving_elevator_speeches/</guid>
<description><![CDATA[Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do.<br/><br/>16 Vote(s) ]]></description>
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