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<title>bizSugar / Becky / Hot Topics</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed</description>
<pubDate>Wed, 17 Sep 2008 11:32:07 -0500</pubDate>
<language>en</language>
<item>
<title><![CDATA[Become a Top Dog]]></title>
<link>http://www.bizsugar.com/Marketing/Become_a_Top_Dog/</link>
<comments>http://www.bizsugar.com/Marketing/Become_a_Top_Dog/</comments>
<pubDate>Wed, 17 Sep 2008 11:31:44 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Become_a_Top_Dog/</guid>
<description><![CDATA[Learn how alpha companies - businesses that dominate their industry or product category - earn top-dog position, according to Wes Ball, author of The Alpha Factor (thealphafactor.com). The article includes tested ways to increase revenues, knock out competitors, and create a winning brand.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Social Networking: Common Mistakes Small Businesses Make]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Social_Networking_Common_Mistakes_Small_Businesses_Make/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Social_Networking_Common_Mistakes_Small_Businesses_Make/</comments>
<pubDate>Mon, 25 Aug 2008 09:40:30 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Social_Networking_Common_Mistakes_Small_Businesses_Make/</guid>
<description><![CDATA[Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they're making lots of mistakes.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Felix Dennisa4s Tips for Getting Really, Really Rich]]></title>
<link>http://www.bizsugar.com/SuccessStories/Felix_Dennisrsquos_Tips_for_Getting_Really_Really_Rich/</link>
<comments>http://www.bizsugar.com/SuccessStories/Felix_Dennisrsquos_Tips_for_Getting_Really_Really_Rich/</comments>
<pubDate>Wed, 13 Aug 2008 16:02:25 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Success Stories</category>
<guid>http://www.bizsugar.com/SuccessStories/Felix_Dennisrsquos_Tips_for_Getting_Really_Really_Rich/</guid>
<description><![CDATA[Actually, says the multi-millionaire founder of Maxim and other lad mags, you probably shouldn't even try. His book, How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets, newly published in America, mostly skips the braggadocio and platitudes typical of self-made-millionaire memoirs.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Poll: Small-biz owners down on economy, working longer hours]]></title>
<link>http://www.bizsugar.com/NewsandPolitics/Poll_Small-biz_owners_down_on_economy_working_longer_hours/</link>
<comments>http://www.bizsugar.com/NewsandPolitics/Poll_Small-biz_owners_down_on_economy_working_longer_hours/</comments>
<pubDate>Wed, 06 Aug 2008 20:43:19 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>News and Politics</category>
<guid>http://www.bizsugar.com/NewsandPolitics/Poll_Small-biz_owners_down_on_economy_working_longer_hours/</guid>
<description><![CDATA[Higher prices, smaller staffs and longer hours are just a few of the changes the economic slump has prompted at small companies.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[6 Universal Principles of Influence]]></title>
<link>http://www.bizsugar.com/Self-Development/6_Universal_Principles_of_Influence/</link>
<comments>http://www.bizsugar.com/Self-Development/6_Universal_Principles_of_Influence/</comments>
<pubDate>Wed, 06 Aug 2008 14:41:02 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/6_Universal_Principles_of_Influence/</guid>
<description><![CDATA[Robert B. Cialdini, in his classic book Influence: Science and Practice, reveals six universal principles that everyone needs to understand to achieve business and personal success. Mastering them, he says, can help people implement effective strategic communication management strategies, developing powerful working relationships, and build long-term personal commitments. The six principles are as follows:<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Making Your Stuff Go Viral]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Making_Your_Stuff_Go_Viral/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Making_Your_Stuff_Go_Viral/</comments>
<pubDate>Sun, 03 Aug 2008 20:37:26 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Making_Your_Stuff_Go_Viral/</guid>
<description><![CDATA[Andy Sernovitz shares some good ideas for viral marketing.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[The Escalator Pitch]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/The_Escalator_Pitch/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/The_Escalator_Pitch/</comments>
<pubDate>Mon, 23 Jun 2008 21:53:50 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/The_Escalator_Pitch/</guid>
<description><![CDATA[Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a &quot;Twitpitch&quot; about your business, it would be over by now. A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining popularity.The lesson for small companies that want the attention of potential investors, clients, and press: Get to the point.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Web Reputation: What Are Customers Saying About You Online?]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Web_Reputation_What_Are_Customers_Saying_About_You_Online-1/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Web_Reputation_What_Are_Customers_Saying_About_You_Online-1/</comments>
<pubDate>Mon, 23 Jun 2008 11:43:48 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Web_Reputation_What_Are_Customers_Saying_About_You_Online-1/</guid>
<description><![CDATA[Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand online:<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Getting Buzz from Bloggers]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Getting_Buzz_from_Bloggers/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Getting_Buzz_from_Bloggers/</comments>
<pubDate>Tue, 17 Jun 2008 15:24:24 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Getting_Buzz_from_Bloggers/</guid>
<description><![CDATA[Guy Kawasaki offers a guide to taking advantage of free buzz from bloggers. Start by making sure you mind your manners and follow the code of conduct.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Are You Perpetually Exhausted?]]></title>
<link>http://www.bizsugar.com/Self-Development/Are_You_Perpetually_Exhausted/</link>
<comments>http://www.bizsugar.com/Self-Development/Are_You_Perpetually_Exhausted/</comments>
<pubDate>Fri, 23 May 2008 16:18:07 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/Are_You_Perpetually_Exhausted/</guid>
<description><![CDATA[The author explores stress, burnout and managing one's energy, along with a powerful idea for getting out of your funk.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Ten Reasons Gen Xers Are Unhappy at Work]]></title>
<link>http://www.bizsugar.com/HumanResources/Ten_Reasons_Gen_Xers_Are_Unhappy_at_Work/</link>
<comments>http://www.bizsugar.com/HumanResources/Ten_Reasons_Gen_Xers_Are_Unhappy_at_Work/</comments>
<pubDate>Fri, 23 May 2008 13:56:12 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Human Resources</category>
<guid>http://www.bizsugar.com/HumanResources/Ten_Reasons_Gen_Xers_Are_Unhappy_at_Work/</guid>
<description><![CDATA[Many X'ers are not thrilled with corporate life. They tend not to trust institutions in general and deeply resent the Boomers' confident assumptions that they will be motivated by the same things that Boomers have long cared about. Many plan to leave corporate life &quot;soon&quot; - to start entrepreneurial ventures or work for smaller companies. Why are many X'ers uncomfortable in corporate life?<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Time Management: It's Not About the Time - by David Allen]]></title>
<link>http://www.bizsugar.com/Self-Development/Time_Management_Its_Not_About_the_Time_-_by_David_Allen-1/</link>
<comments>http://www.bizsugar.com/Self-Development/Time_Management_Its_Not_About_the_Time_-_by_David_Allen-1/</comments>
<pubDate>Thu, 22 May 2008 15:52:55 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/Time_Management_Its_Not_About_the_Time_-_by_David_Allen-1/</guid>
<description><![CDATA[Productivity guru David Allen provides a different view on self management.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Differentiate Your Brand with Goodwill Messaging]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Differentiate_Your_Brand_with_Goodwill_Messaging/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Differentiate_Your_Brand_with_Goodwill_Messaging/</comments>
<pubDate>Thu, 22 May 2008 11:27:09 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Differentiate_Your_Brand_with_Goodwill_Messaging/</guid>
<description><![CDATA[Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do?One solution is &quot;goodwill messaging.&quot; Simply put, goodwill messaging is the idea of using e-mail to build and sustain long-term relationships with customers, and not merely as a one-way stream of promotional messages.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Why Loan Scams Are Increasing]]></title>
<link>http://www.bizsugar.com/Finance/Why_Loan_Scams_Are_Increasing/</link>
<comments>http://www.bizsugar.com/Finance/Why_Loan_Scams_Are_Increasing/</comments>
<pubDate>Tue, 22 Apr 2008 13:48:04 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Finance</category>
<guid>http://www.bizsugar.com/Finance/Why_Loan_Scams_Are_Increasing/</guid>
<description><![CDATA[Scammers are taking advantage of the credit crunch to entice small business owners with fake loans. Here's how to identify the warning signs.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[4 tips for writing a strong case study]]></title>
<link>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</link>
<comments>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</comments>
<pubDate>Mon, 21 Apr 2008 18:06:29 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</guid>
<description><![CDATA[Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service.  So how do create a good case study?<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Blurring the Lines Between Advertising and Entertainment]]></title>
<link>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</link>
<comments>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</comments>
<pubDate>Tue, 08 Apr 2008 20:18:29 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</guid>
<description><![CDATA[Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[An Entrepreneurial Path to Peace]]></title>
<link>http://www.bizsugar.com/SuccessStories/An_Entrepreneurial_Path_to_Peace/</link>
<comments>http://www.bizsugar.com/SuccessStories/An_Entrepreneurial_Path_to_Peace/</comments>
<pubDate>Fri, 04 Apr 2008 21:00:32 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Success Stories</category>
<guid>http://www.bizsugar.com/SuccessStories/An_Entrepreneurial_Path_to_Peace/</guid>
<description><![CDATA[By providing small businesses with incubators, Israeli industrialist Stef Wertheimer hopes to give Israelis and Arabs economic opportunities that will lead to peace.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[The Write and Wrong of Online Article Writing]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/The_Write_and_Wrong_of_Online_Article_Writing/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/The_Write_and_Wrong_of_Online_Article_Writing/</comments>
<pubDate>Fri, 04 Apr 2008 15:33:32 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/The_Write_and_Wrong_of_Online_Article_Writing/</guid>
<description><![CDATA[The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Rally Your Troops Like Churchill]]></title>
<link>http://www.bizsugar.com/Management/Rally_Your_Troops_Like_Churchill-1/</link>
<comments>http://www.bizsugar.com/Management/Rally_Your_Troops_Like_Churchill-1/</comments>
<pubDate>Thu, 03 Apr 2008 23:36:46 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Management</category>
<guid>http://www.bizsugar.com/Management/Rally_Your_Troops_Like_Churchill-1/</guid>
<description><![CDATA[How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Interviewing Andy Sernovitz: a4Would Anyone Tell A Friend About This?a4]]></title>
<link>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</link>
<comments>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</comments>
<pubDate>Tue, 25 Mar 2008 09:15:00 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</guid>
<description><![CDATA[An interview with the author of &quot;Word of Mouth Marketing: How Smart Companies Get People Talking&quot; discussing how to create a business where people just love to tell their friends.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Partner your free offers with care]]></title>
<link>http://www.bizsugar.com/Marketing/Partner_your_free_offers_with_care/</link>
<comments>http://www.bizsugar.com/Marketing/Partner_your_free_offers_with_care/</comments>
<pubDate>Wed, 12 Mar 2008 16:38:28 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Partner_your_free_offers_with_care/</guid>
<description><![CDATA[Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be such a winning proposition.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[The Truth About Truemors]]></title>
<link>http://www.bizsugar.com/TheStartup/The_Truth_About_Truemors-1/</link>
<comments>http://www.bizsugar.com/TheStartup/The_Truth_About_Truemors-1/</comments>
<pubDate>Sat, 08 Mar 2008 16:58:01 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>The Startup</category>
<guid>http://www.bizsugar.com/TheStartup/The_Truth_About_Truemors-1/</guid>
<description><![CDATA[Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[How to Write a Catchy Slogan]]></title>
<link>http://www.bizsugar.com/Marketing/How_to_Write_a_Catchy_Slogan-1/</link>
<comments>http://www.bizsugar.com/Marketing/How_to_Write_a_Catchy_Slogan-1/</comments>
<pubDate>Sun, 24 Feb 2008 18:13:40 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/How_to_Write_a_Catchy_Slogan-1/</guid>
<description><![CDATA[Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's &quot;Good to the last drop&quot; can answer the prospect's question &quot;Why you, not your competition?&quot; before they even ask it. If you want to develop a new tagline for your product or service, try these ideas....<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[Trade Shows: 10 Tips for Tabletop Displays]]></title>
<link>http://www.bizsugar.com/Marketing/Trade_Shows_10_Tips_for_Tabletop_Displays/</link>
<comments>http://www.bizsugar.com/Marketing/Trade_Shows_10_Tips_for_Tabletop_Displays/</comments>
<pubDate>Sun, 17 Feb 2008 10:52:21 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Trade_Shows_10_Tips_for_Tabletop_Displays/</guid>
<description><![CDATA[Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits get little respect. This pint-sized workhorse, however, can deliver just as much ROI as a booth 10 times its size -- if you know how to handle the reins. Here are 10 tips to help you make the most of you small but mighty tabletop exhibit.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Study: Banner Ad Clickers Not Like Other Web Users]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Study_Banner_Ad_Clickers_Not_Like_Other_Web_Users/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Study_Banner_Ad_Clickers_Not_Like_Other_Web_Users/</comments>
<pubDate>Sat, 16 Feb 2008 22:13:04 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Study_Banner_Ad_Clickers_Not_Like_Other_Web_Users/</guid>
<description><![CDATA[That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Is Praising Employees Counterproductive?]]></title>
<link>http://www.bizsugar.com/HumanResources/Is_Praising_Employees_Counterproductive/</link>
<comments>http://www.bizsugar.com/HumanResources/Is_Praising_Employees_Counterproductive/</comments>
<pubDate>Tue, 12 Feb 2008 12:31:35 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Human Resources</category>
<guid>http://www.bizsugar.com/HumanResources/Is_Praising_Employees_Counterproductive/</guid>
<description><![CDATA[Many managers think they'll spoil a good employee with too many compliments. Here's why those fears are unfounded<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Top Experts Dish with their Best Kept Marketing Secrets]]></title>
<link>http://www.bizsugar.com/Marketing/Top_Experts_Dish_with_their_Best_Kept_Marketing_Secrets/</link>
<comments>http://www.bizsugar.com/Marketing/Top_Experts_Dish_with_their_Best_Kept_Marketing_Secrets/</comments>
<pubDate>Mon, 11 Feb 2008 14:24:59 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Top_Experts_Dish_with_their_Best_Kept_Marketing_Secrets/</guid>
<description><![CDATA[Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: &quot;Please share one of your best kept marketing secrets&quot;....<br/><br/>28 Vote(s) ]]></description>
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<title><![CDATA[Five Tips for Marketing in a Recession]]></title>
<link>http://www.bizsugar.com/Marketing/Five_Tips_for_Marketing_in_a_Recession/</link>
<comments>http://www.bizsugar.com/Marketing/Five_Tips_for_Marketing_in_a_Recession/</comments>
<pubDate>Fri, 08 Feb 2008 17:09:10 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Five_Tips_for_Marketing_in_a_Recession/</guid>
<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Deliver a Presentation like Steve Jobs]]></title>
<link>http://www.bizsugar.com/Self-Development/Deliver_a_Presentation_like_Steve_Jobs/</link>
<comments>http://www.bizsugar.com/Self-Development/Deliver_a_Presentation_like_Steve_Jobs/</comments>
<pubDate>Mon, 04 Feb 2008 10:08:31 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/Deliver_a_Presentation_like_Steve_Jobs/</guid>
<description><![CDATA[When Apple CEO Steve Jobs kicked off this year's Macworld Conference &amp; Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago. I analyzed his latest presentation and extracted the 10 elements that you can combine to dazzle your own audience.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Ten Key Online Predictions for 2008]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</comments>
<pubDate>Wed, 30 Jan 2008 12:37:32 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</guid>
<description><![CDATA[eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[The Eight Drivers of Your Best Life]]></title>
<link>http://www.bizsugar.com/Self-Development/The_Eight_Drivers_of_Your_Best_Life-1/</link>
<comments>http://www.bizsugar.com/Self-Development/The_Eight_Drivers_of_Your_Best_Life-1/</comments>
<pubDate>Thu, 24 Jan 2008 11:55:44 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/The_Eight_Drivers_of_Your_Best_Life-1/</guid>
<description><![CDATA[David M. Traversi recently wrote a book entitled &quot;The Source of Leadership: Eight Drivers of the High-impact Leader.&quot; He writes about the alignment of his own personal search for his best life with his professional search for the &quot;holy grail&quot; of leadership success:&quot;I began to observe and analyze the high-impact leaders and ordinary leaders with whom I worked as well as study those I'd worked with previously. I found that success and failure always boil down to personal characteristics. The more I studied, I found that success and failure as a leader depend on the same personal choices and practices--ways of being, deep within--that I was learning in my own very personal search. It was a dovetailing of profound impact! The drivers, the personal energies, that were radically transforming my personal life were also critical to being a high-impact leader.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Make Goals Not Resolutions -- Chip and Dan Heath]]></title>
<link>http://www.bizsugar.com/Self-Development/Make_Goals_Not_Resolutions_-_Chip_and_Dan_Heath/</link>
<comments>http://www.bizsugar.com/Self-Development/Make_Goals_Not_Resolutions_-_Chip_and_Dan_Heath/</comments>
<pubDate>Wed, 23 Jan 2008 11:16:35 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Self-Development</category>
<guid>http://www.bizsugar.com/Self-Development/Make_Goals_Not_Resolutions_-_Chip_and_Dan_Heath/</guid>
<description><![CDATA[The authors of the bestseller &quot;Made to Stick: Why Some Ideas Survive and Others Die&quot; share ideas on the difference between weak resolutions and powerful, achievable goals, and how your mental and social environments can make the difference.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Eight for '08: Brand and Marketing Trends]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</comments>
<pubDate>Sun, 13 Jan 2008 10:40:27 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</guid>
<description><![CDATA[Here are eight trends that will have direct consequences to the success - and failure - of marketing efforts in the coming year.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Internet Marketing Resolutions: Don't Rest on Your Laurels in 2008]]></title>
<link>http://www.bizsugar.com/OnlineMarketing/Internet_Marketing_Resolutions_Dont_Rest_on_Your_Laurels_in_2008/</link>
<comments>http://www.bizsugar.com/OnlineMarketing/Internet_Marketing_Resolutions_Dont_Rest_on_Your_Laurels_in_2008/</comments>
<pubDate>Sun, 13 Jan 2008 10:40:11 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Online Marketing</category>
<guid>http://www.bizsugar.com/OnlineMarketing/Internet_Marketing_Resolutions_Dont_Rest_on_Your_Laurels_in_2008/</guid>
<description><![CDATA[This article covers ideas for Internet marketers to thrive in 2008... such as the new dynamics of search marketing, handling negative reviews, delivering utility, customer collaboration, and ideas for video marketing, widgets, apps, and other Web 2.0 marketing, etc.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Top 9 Questions to Ask a Journalist When You're New to a Market]]></title>
<link>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</link>
<comments>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</comments>
<pubDate>Thu, 10 Jan 2008 11:01:40 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</guid>
<description><![CDATA[Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a possible source and advertiser. Here are the best questions to ask during those 15 minutes:<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Financing: Follow the Lead]]></title>
<link>http://www.bizsugar.com/RaisingCapital/Financing_Follow_the_Lead/</link>
<comments>http://www.bizsugar.com/RaisingCapital/Financing_Follow_the_Lead/</comments>
<pubDate>Wed, 09 Jan 2008 18:03:53 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Raising Capital</category>
<guid>http://www.bizsugar.com/RaisingCapital/Financing_Follow_the_Lead/</guid>
<description><![CDATA[Finding investors is hard work. Entrepreneurs who have been through the process a few times, like Todd Parsons, 40, co-founder of San Francisco-based BuzzLogic, will tell you it's the hardest part of running a business. For Parsons, who co-founded BuzzLogic with Jeff Glover, 40, and Mitch Ratcliffe, 45, finding venture capital to turn the consulting company into a cutting-edge software company took about four months and included some of the most grueling analysis, networking and salesmanship of his career.Parsons found one tool that made the search easier and ultimately more fruitful: an online database that helped him find and evaluate investors in his area and industry. The investor database he used from Growthink Researchis one of hundreds of such tools that have sprung up both online and offline.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Survey finds most small businesses don't track ROI]]></title>
<link>http://www.bizsugar.com/Sales/Survey_finds_most_small_businesses_dont_track_ROI/</link>
<comments>http://www.bizsugar.com/Sales/Survey_finds_most_small_businesses_dont_track_ROI/</comments>
<pubDate>Wed, 09 Jan 2008 09:25:47 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Sales</category>
<guid>http://www.bizsugar.com/Sales/Survey_finds_most_small_businesses_dont_track_ROI/</guid>
<description><![CDATA[A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Guy Kawasaki "The Art of the Start" @ TiECon 2006]]></title>
<link>http://www.bizsugar.com/TheStartup/Guy_Kawasaki_The_Art_of_the_Start__TiECon_2006/</link>
<comments>http://www.bizsugar.com/TheStartup/Guy_Kawasaki_The_Art_of_the_Start__TiECon_2006/</comments>
<pubDate>Tue, 08 Jan 2008 10:20:19 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>The Startup</category>
<guid>http://www.bizsugar.com/TheStartup/Guy_Kawasaki_The_Art_of_the_Start__TiECon_2006/</guid>
<description><![CDATA[Entrepreneurship expert Guy Kawasaki presents &quot;Art of the Start&quot; at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything.<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[Lessons From a Soloist Who Reached the Inc. 500 List]]></title>
<link>http://www.bizsugar.com/SuccessStories/Lessons_From_a_Soloist_Who_Reached_the_Inc-_500_List/</link>
<comments>http://www.bizsugar.com/SuccessStories/Lessons_From_a_Soloist_Who_Reached_the_Inc-_500_List/</comments>
<pubDate>Sun, 06 Jan 2008 16:07:25 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Success Stories</category>
<guid>http://www.bizsugar.com/SuccessStories/Lessons_From_a_Soloist_Who_Reached_the_Inc-_500_List/</guid>
<description><![CDATA[How can a soloist surpass much larger companies and reach the prestigious Inc. 500 roster of fast-growing privately held firms? By staying nimble, creating a deep network of referrals, and using creative thinking to transfer risk and retain profits for his own firm.Those nuggets of advice were among the gems shared during a recent chat with Jim Fairchild, the first soloist to reach the annual Inc. 500 list. Fairchild's one-person firm, Coggin &amp; Fairchild Environmental Consultants, Inc., didn't just squeak in at the bottom of the list. With a whopping $3.4 million in revenue in 2006, the company landed a spot in the top quarter, at number 121.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Word of Mouth Versus Key Influencers]]></title>
<link>http://www.bizsugar.com/Marketing/Word_of_Mouth_Versus_Key_Influencers-1/</link>
<comments>http://www.bizsugar.com/Marketing/Word_of_Mouth_Versus_Key_Influencers-1/</comments>
<pubDate>Fri, 04 Jan 2008 14:04:24 -0600</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Word_of_Mouth_Versus_Key_Influencers-1/</guid>
<description><![CDATA[An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than &quot;key influencers.&quot;<br/><br/>11 Vote(s) ]]></description>
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