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<title>bizSugar / Becky / Commented News</title>
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<pubDate>Tue, 08 Apr 2008 11:04:58 -0500</pubDate>
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<title><![CDATA[Blurring the Lines Between Advertising and Entertainment]]></title>
<link>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</link>
<comments>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</comments>
<pubDate>Tue, 08 Apr 2008 11:04:35 -0500</pubDate>
<dc:creator>Becky</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</guid>
<description><![CDATA[Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.<br/><br/>8 Vote(s) ]]></description>
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