
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>bizSugar / Hot Topics / Marketing</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed  votes</description>
<pubDate>Thu, 15 May 2008 13:05:54 CDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers]]></title>
<link>http://www.bizsugar.com/Marketing/Identity_PR_Reaching_the_Minds_and_Wallets_of_Todays_Diverse_Consumers/</link>
<comments>http://www.bizsugar.com/Marketing/Identity_PR_Reaching_the_Minds_and_Wallets_of_Todays_Diverse_Consumers/</comments>
<pubDate>Thu, 15 May 2008 13:05:31 CDT</pubDate>
<dc:creator>dobbie</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Identity_PR_Reaching_the_Minds_and_Wallets_of_Todays_Diverse_Consumers/</guid>
<description><![CDATA[Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[11 Surefire Ways To Create Killer Headlines | WAHNewsToday]]></title>
<link>http://www.bizsugar.com/Marketing/11_Surefire_Ways_To_Create_Killer_Headlines__WAHNewsToday/</link>
<comments>http://www.bizsugar.com/Marketing/11_Surefire_Ways_To_Create_Killer_Headlines__WAHNewsToday/</comments>
<pubDate>Thu, 15 May 2008 13:04:47 CDT</pubDate>
<dc:creator>LisaAlexander</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/11_Surefire_Ways_To_Create_Killer_Headlines__WAHNewsToday/</guid>
<description><![CDATA[The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[193 Creative Marketing Ideas]]></title>
<link>http://www.bizsugar.com/Marketing/193_Creative_Marketing_Ideas/</link>
<comments>http://www.bizsugar.com/Marketing/193_Creative_Marketing_Ideas/</comments>
<pubDate>Thu, 15 May 2008 13:04:03 CDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/193_Creative_Marketing_Ideas/</guid>
<description><![CDATA[Here's one that's been around for awhile.Grab Sam Decker's great marketing idea resource at Scribd.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Secrets and Classics of Buzz Marketing]]></title>
<link>http://www.bizsugar.com/Marketing/The_Secrets_and_Classics_of_Buzz_Marketing/</link>
<comments>http://www.bizsugar.com/Marketing/The_Secrets_and_Classics_of_Buzz_Marketing/</comments>
<pubDate>Tue, 13 May 2008 23:13:45 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/The_Secrets_and_Classics_of_Buzz_Marketing/</guid>
<description><![CDATA[Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing...<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is &quot;Brand Trust&quot; an oxymoron?]]></title>
<link>http://www.bizsugar.com/Marketing/Is_Brand_Trust_an_oxymoron/</link>
<comments>http://www.bizsugar.com/Marketing/Is_Brand_Trust_an_oxymoron/</comments>
<pubDate>Mon, 12 May 2008 22:09:00 CDT</pubDate>
<dc:creator>d2kd3k</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Is_Brand_Trust_an_oxymoron/</guid>
<description><![CDATA[Consumers don't &quot;trust&quot; corporations, but they can trust the people behind the brand. Do your customers trust the people behind your brand?<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[One little phone call that netted $33,000]]></title>
<link>http://www.bizsugar.com/Marketing/One_little_phone_call_that_netted_33000/</link>
<comments>http://www.bizsugar.com/Marketing/One_little_phone_call_that_netted_33000/</comments>
<pubDate>Wed, 07 May 2008 16:43:01 CDT</pubDate>
<dc:creator>JuliePower</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/One_little_phone_call_that_netted_33000/</guid>
<description><![CDATA[How the Memphis Grizzlies connects with its fans.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Your On Again, Off Again Marketing Relationship]]></title>
<link>http://www.bizsugar.com/Marketing/Your_On_Again_Off_Again_Marketing_Relationship/</link>
<comments>http://www.bizsugar.com/Marketing/Your_On_Again_Off_Again_Marketing_Relationship/</comments>
<pubDate>Tue, 06 May 2008 19:04:17 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Your_On_Again_Off_Again_Marketing_Relationship/</guid>
<description><![CDATA[From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they're on, the next week they're off. The next week they're on, the following week they're off.Well, in speaking with tens of thousands of entrepreneurs and business owners, I've found that many hav<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What’s the Point of Having Content About Your Product If You Don’t Let People Read It?]]></title>
<link>http://www.bizsugar.com/Marketing/Whatrsquos_the_Point_of_Having_Content_About_Your_Product_If_You_Donrsquot_Let_People_Read_It/</link>
<comments>http://www.bizsugar.com/Marketing/Whatrsquos_the_Point_of_Having_Content_About_Your_Product_If_You_Donrsquot_Let_People_Read_It/</comments>
<pubDate>Mon, 05 May 2008 21:45:27 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Whatrsquos_the_Point_of_Having_Content_About_Your_Product_If_You_Donrsquot_Let_People_Read_It/</guid>
<description><![CDATA[By forcing me to contact the company in order to get more information about the product, the company is creating a new touchpoint in their marketing process. Great; so now the company can contact all of their leads, people who figure that the additional information regarding the product line is worth the time taken to contact the firm. The pro<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Truth in Marketing - Customers DEMAND It!]]></title>
<link>http://www.bizsugar.com/Marketing/Truth_in_Marketing_-_Customers_DEMAND_It/</link>
<comments>http://www.bizsugar.com/Marketing/Truth_in_Marketing_-_Customers_DEMAND_It/</comments>
<pubDate>Mon, 05 May 2008 16:37:36 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Truth_in_Marketing_-_Customers_DEMAND_It/</guid>
<description><![CDATA[Social media is fast becoming an integral part of marketing campaigns.  The more the internet pushes the boundaries of communication and how fast it can deliver multimedia such as videos and photos, the more it becomes ingrained into the very essence of everyone's day to day activities.  People communicate in much broader ways now than they every<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Emphasize value when consumer spending is down]]></title>
<link>http://www.bizsugar.com/Marketing/Emphasize_value_when_consumer_spending_is_down/</link>
<comments>http://www.bizsugar.com/Marketing/Emphasize_value_when_consumer_spending_is_down/</comments>
<pubDate>Sat, 03 May 2008 10:58:18 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Emphasize_value_when_consumer_spending_is_down/</guid>
<description><![CDATA[In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Make Your Website Content EXPLODE!]]></title>
<link>http://www.bizsugar.com/Marketing/Make_Your_Website_Content_EXPLODE/</link>
<comments>http://www.bizsugar.com/Marketing/Make_Your_Website_Content_EXPLODE/</comments>
<pubDate>Thu, 01 May 2008 14:21:50 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Make_Your_Website_Content_EXPLODE/</guid>
<description><![CDATA[Mao Tse-Tung understood the power of words when he wrote that &quot;words are like little dynamite sticks in people's minds . . . .&quot; He was talking about communism, but the same holds true for marketing. Words are much more than labels, they are potential explosions that will connect and create an emotional response. Don't let your website languish wit<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[22 of The Funniest Search Marketing Posts]]></title>
<link>http://www.bizsugar.com/Marketing/22_of_The_Funniest_Search_Marketing_Posts/</link>
<comments>http://www.bizsugar.com/Marketing/22_of_The_Funniest_Search_Marketing_Posts/</comments>
<pubDate>Thu, 01 May 2008 11:17:10 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/22_of_The_Funniest_Search_Marketing_Posts/</guid>
<description><![CDATA[One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.<br/><br/>16 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Dear Money Lover: This could be the most important reading you do]]></title>
<link>http://www.bizsugar.com/Marketing/Dear_Money_Lover_This_could_be_the_most_important_reading_you_do-1/</link>
<comments>http://www.bizsugar.com/Marketing/Dear_Money_Lover_This_could_be_the_most_important_reading_you_do-1/</comments>
<pubDate>Wed, 30 Apr 2008 23:43:00 CDT</pubDate>
<dc:creator>LisaAlexander</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Dear_Money_Lover_This_could_be_the_most_important_reading_you_do-1/</guid>
<description><![CDATA[I may lose half of you with this next this opening statement, but I encourage you to keep on reading, &quot;that is&quot; if you can take this challenge.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Online business: Build a reputation - Entrepreneurship (Other) - Helium - by Susan Coils]]></title>
<link>http://www.bizsugar.com/Marketing/Online_business_Build_a_reputation_-_Entrepreneurship_Other_-_Helium_-_by_Susan_Coils/</link>
<comments>http://www.bizsugar.com/Marketing/Online_business_Build_a_reputation_-_Entrepreneurship_Other_-_Helium_-_by_Susan_Coils/</comments>
<pubDate>Wed, 30 Apr 2008 23:42:52 CDT</pubDate>
<dc:creator>sanssecret</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Online_business_Build_a_reputation_-_Entrepreneurship_Other_-_Helium_-_by_Susan_Coils/</guid>
<description><![CDATA[An article by Susan Coils submitted to Helium. Discusses the importance of building your reputation online in order to gain trust and increase your success.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Nail Down Your Unique Selling Proposition... | The Marketing Caddy]]></title>
<link>http://www.bizsugar.com/Marketing/Nail_Down_Your_Unique_Selling_Proposition---__The_Marketing_Caddy-1/</link>
<comments>http://www.bizsugar.com/Marketing/Nail_Down_Your_Unique_Selling_Proposition---__The_Marketing_Caddy-1/</comments>
<pubDate>Wed, 30 Apr 2008 08:45:23 CDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Nail_Down_Your_Unique_Selling_Proposition---__The_Marketing_Caddy-1/</guid>
<description><![CDATA[What's a Unique Selling Proposition… and Why Do you Need One Now More than EverSo, what the heck is a USP… really?And, what's the big deal about having my very own USP?Why do I need to spend time and energy on this boring marketing junk?<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Headline Failure and Some Skull Juice by Charles Heflin]]></title>
<link>http://www.bizsugar.com/Marketing/Headline_Failure_and_Some_Skull_Juice_by_Charles_Heflin/</link>
<comments>http://www.bizsugar.com/Marketing/Headline_Failure_and_Some_Skull_Juice_by_Charles_Heflin/</comments>
<pubDate>Tue, 29 Apr 2008 19:03:00 CDT</pubDate>
<dc:creator>sanssecret</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Headline_Failure_and_Some_Skull_Juice_by_Charles_Heflin/</guid>
<description><![CDATA[Anything from Charles is useful, but this gives insight into your &quot;headline&quot;. And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway!<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ancient Copywriting Secret Used By Socrates Works Even Better Today]]></title>
<link>http://www.bizsugar.com/Marketing/Ancient_Copywriting_Secret_Used_By_Socrates_Works_Even_Better_Today-1/</link>
<comments>http://www.bizsugar.com/Marketing/Ancient_Copywriting_Secret_Used_By_Socrates_Works_Even_Better_Today-1/</comments>
<pubDate>Mon, 28 Apr 2008 15:18:14 CDT</pubDate>
<dc:creator>LisaAlexander</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Ancient_Copywriting_Secret_Used_By_Socrates_Works_Even_Better_Today-1/</guid>
<description><![CDATA[I just wanted to welcome and say thanks to Ben Settle for coming on board as our guest copywrite content contributor!  Keep a watch for his articles, they rock!<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Write a Bio That Sells You and Your Company]]></title>
<link>http://www.bizsugar.com/Marketing/How_to_Write_a_Bio_That_Sells_You_and_Your_Company/</link>
<comments>http://www.bizsugar.com/Marketing/How_to_Write_a_Bio_That_Sells_You_and_Your_Company/</comments>
<pubDate>Mon, 28 Apr 2008 08:15:36 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/How_to_Write_a_Bio_That_Sells_You_and_Your_Company/</guid>
<description><![CDATA[Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.Most bios are a laundry list of skills and jobs with no focus or message. Most are bori<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Multivariate Testing, Part 1: An Introduction]]></title>
<link>http://www.bizsugar.com/Marketing/Multivariate_Testing_Part_1_An_Introduction/</link>
<comments>http://www.bizsugar.com/Marketing/Multivariate_Testing_Part_1_An_Introduction/</comments>
<pubDate>Fri, 25 Apr 2008 15:42:06 CDT</pubDate>
<dc:creator>LeeAdams</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Multivariate_Testing_Part_1_An_Introduction/</guid>
<description><![CDATA[As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.Common methods for running controlled experiments on Web sites range from simple<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[HourTown puts service appointments online, in buyers' hands]]></title>
<link>http://www.bizsugar.com/Marketing/HourTown_puts_service_appointments_online_in_buyers_hands-1/</link>
<comments>http://www.bizsugar.com/Marketing/HourTown_puts_service_appointments_online_in_buyers_hands-1/</comments>
<pubDate>Wed, 23 Apr 2008 00:20:38 CDT</pubDate>
<dc:creator>westerly</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/HourTown_puts_service_appointments_online_in_buyers_hands-1/</guid>
<description><![CDATA[A story about a former PayPal employee who created an online scheduling and marketing platform for SMB's called HourTown.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How To Get Great Testimonials]]></title>
<link>http://www.bizsugar.com/Marketing/How_To_Get_Great_Testimonials/</link>
<comments>http://www.bizsugar.com/Marketing/How_To_Get_Great_Testimonials/</comments>
<pubDate>Tue, 22 Apr 2008 13:45:09 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/How_To_Get_Great_Testimonials/</guid>
<description><![CDATA[As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[4 tips for writing a strong case study]]></title>
<link>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</link>
<comments>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</comments>
<pubDate>Mon, 21 Apr 2008 18:06:29 CDT</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/4_tips_for_writing_a_strong_case_study/</guid>
<description><![CDATA[Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service.  So how do create a good case study?<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Marketing Innovation - How to Make a Lasting Impression]]></title>
<link>http://www.bizsugar.com/Marketing/Marketing_Innovation_-_How_to_Make_a_Lasting_Impression/</link>
<comments>http://www.bizsugar.com/Marketing/Marketing_Innovation_-_How_to_Make_a_Lasting_Impression/</comments>
<pubDate>Wed, 16 Apr 2008 15:04:55 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Marketing_Innovation_-_How_to_Make_a_Lasting_Impression/</guid>
<description><![CDATA[Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression!<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[100-Plus Tips and Resources to Become an Authority Site in Your Niche]]></title>
<link>http://www.bizsugar.com/Marketing/100-Plus_Tips_and_Resources_to_Become_an_Authority_Site_in_Your_Niche/</link>
<comments>http://www.bizsugar.com/Marketing/100-Plus_Tips_and_Resources_to_Become_an_Authority_Site_in_Your_Niche/</comments>
<pubDate>Wed, 16 Apr 2008 07:07:39 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/100-Plus_Tips_and_Resources_to_Become_an_Authority_Site_in_Your_Niche/</guid>
<description><![CDATA[Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Building Top of Mind Awareness and Brand Recognition for Your Small Business]]></title>
<link>http://www.bizsugar.com/Marketing/Building_Top_of_Mind_Awareness_and_Brand_Recognition_for_Your_Small_Business/</link>
<comments>http://www.bizsugar.com/Marketing/Building_Top_of_Mind_Awareness_and_Brand_Recognition_for_Your_Small_Business/</comments>
<pubDate>Tue, 15 Apr 2008 14:03:22 CDT</pubDate>
<dc:creator>TheProfitRepairman</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Building_Top_of_Mind_Awareness_and_Brand_Recognition_for_Your_Small_Business/</guid>
<description><![CDATA[Billions and billions of dollars a year from every industry and various product lines are spent to perform these above functions. Do you? No, not spend billions of dollars, but do you incorporate top of mind awareness and brand recognition within every one of your sales and marketing calls?<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Building a Popular Social Media Profile: Seven Essential Characteristics]]></title>
<link>http://www.bizsugar.com/Marketing/Building_a_Popular_Social_Media_Profile_Seven_Essential_Characteristics/</link>
<comments>http://www.bizsugar.com/Marketing/Building_a_Popular_Social_Media_Profile_Seven_Essential_Characteristics/</comments>
<pubDate>Tue, 15 Apr 2008 07:45:39 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Building_a_Popular_Social_Media_Profile_Seven_Essential_Characteristics/</guid>
<description><![CDATA[Ever wanted to become a Social Media Superstar? It is fast becoming the most cost effective way to market.This informative guide will teach you everything you need to know to make your presence and your business's presence known in the wide world of Social Media!<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[38 Things I Wish I Knew When I Started In Marketing]]></title>
<link>http://www.bizsugar.com/Marketing/38_Things_I_Wish_I_Knew_When_I_Started_In_Marketing/</link>
<comments>http://www.bizsugar.com/Marketing/38_Things_I_Wish_I_Knew_When_I_Started_In_Marketing/</comments>
<pubDate>Sun, 13 Apr 2008 00:00:53 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/38_Things_I_Wish_I_Knew_When_I_Started_In_Marketing/</guid>
<description><![CDATA[From the page: &quot;If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then&quot;<br/><br/>17 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[8 Factors to Cover in a Competitive Analysis]]></title>
<link>http://www.bizsugar.com/Marketing/8_Factors_to_Cover_in_a_Competitive_Analysis/</link>
<comments>http://www.bizsugar.com/Marketing/8_Factors_to_Cover_in_a_Competitive_Analysis/</comments>
<pubDate>Mon, 07 Apr 2008 11:53:06 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/8_Factors_to_Cover_in_a_Competitive_Analysis/</guid>
<description><![CDATA[Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How a Few Measly Words Can Dramatically Improve Your Blog Headline and Content]]></title>
<link>http://www.bizsugar.com/Marketing/How_a_Few_Measly_Words_Can_Dramatically_Improve_Your_Blog_Headline_and_Content/</link>
<comments>http://www.bizsugar.com/Marketing/How_a_Few_Measly_Words_Can_Dramatically_Improve_Your_Blog_Headline_and_Content/</comments>
<pubDate>Sun, 06 Apr 2008 22:54:11 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/How_a_Few_Measly_Words_Can_Dramatically_Improve_Your_Blog_Headline_and_Content/</guid>
<description><![CDATA[Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Creative Marketing Ideas for Real Estate During an Economic Downturn]]></title>
<link>http://www.bizsugar.com/Marketing/Creative_Marketing_Ideas_for_Real_Estate_During_an_Economic_Downturn/</link>
<comments>http://www.bizsugar.com/Marketing/Creative_Marketing_Ideas_for_Real_Estate_During_an_Economic_Downturn/</comments>
<pubDate>Sat, 05 Apr 2008 20:08:48 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Creative_Marketing_Ideas_for_Real_Estate_During_an_Economic_Downturn/</guid>
<description><![CDATA[So you are one of the millions of people in America who has real estate for sale and you haven't yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association's website and sticking a sign in the yard. You have to be different.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ideals and Promises: Selling an Achievable Dream to Your Target Market]]></title>
<link>http://www.bizsugar.com/Marketing/Ideals_and_Promises_Selling_an_Achievable_Dream_to_Your_Target_Market/</link>
<comments>http://www.bizsugar.com/Marketing/Ideals_and_Promises_Selling_an_Achievable_Dream_to_Your_Target_Market/</comments>
<pubDate>Tue, 01 Apr 2008 15:39:40 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Ideals_and_Promises_Selling_an_Achievable_Dream_to_Your_Target_Market/</guid>
<description><![CDATA[When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand <br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Learn to Market More Creatively]]></title>
<link>http://www.bizsugar.com/Marketing/Learn_to_Market_More_Creatively/</link>
<comments>http://www.bizsugar.com/Marketing/Learn_to_Market_More_Creatively/</comments>
<pubDate>Mon, 31 Mar 2008 12:18:53 CDT</pubDate>
<dc:creator>Fenessy</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Learn_to_Market_More_Creatively/</guid>
<description><![CDATA[Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative.<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”]]></title>
<link>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</link>
<comments>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</comments>
<pubDate>Tue, 25 Mar 2008 09:15:00 CDT</pubDate>
<dc:creator>Becky</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Interviewing_Andy_Sernovitz_ldquoWould_Anyone_Tell_A_Friend_About_Thisrdquo-1/</guid>
<description><![CDATA[An interview with the author of &quot;Word of Mouth Marketing: How Smart Companies Get People Talking&quot; discussing how to create a business where people just love to tell their friends.<br/><br/>20 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Deviant Approach to Creativity]]></title>
<link>http://www.bizsugar.com/Marketing/The_Deviant_Approach_to_Creativity/</link>
<comments>http://www.bizsugar.com/Marketing/The_Deviant_Approach_to_Creativity/</comments>
<pubDate>Sat, 22 Mar 2008 14:35:53 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/The_Deviant_Approach_to_Creativity/</guid>
<description><![CDATA[Take a look around your office-what do you see? The traditional mix of memorabilia, photos from company golf tournaments? But you probably don't have a poster of the Sex Pistols above your desk. And Amantha Imber of Inventium says its deviant imagery, or something of similar shock value, might be just what you need for optimum brainstorming.<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Green Retail: Start with One Shelf]]></title>
<link>http://www.bizsugar.com/Marketing/Green_Retail_Start_with_One_Shelf/</link>
<comments>http://www.bizsugar.com/Marketing/Green_Retail_Start_with_One_Shelf/</comments>
<pubDate>Thu, 20 Mar 2008 11:53:07 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Green_Retail_Start_with_One_Shelf/</guid>
<description><![CDATA[Many, if not most, consumers want to do their part to help the environment, and retailers can help by stocking, at minimum, a few green items. Start with just one shelf. Perhaps paint it green. In a clothing store, you might stock that shelf with clothes made from natural or organic fibers. A bed and bath store could feature cotton shower curtains<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Moving from WordPress.com to Self-Hosted WordPress in Plain English]]></title>
<link>http://www.bizsugar.com/Marketing/Moving_from_WordPress-com_to_Self-Hosted_WordPress_in_Plain_English/</link>
<comments>http://www.bizsugar.com/Marketing/Moving_from_WordPress-com_to_Self-Hosted_WordPress_in_Plain_English/</comments>
<pubDate>Wed, 19 Mar 2008 18:09:15 CDT</pubDate>
<dc:creator>emd5005</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Moving_from_WordPress-com_to_Self-Hosted_WordPress_in_Plain_English/</guid>
<description><![CDATA[If you don't have a corporate blog--&gt; Get one! If you do, and it's still being hosted on wordpress.com--&gt; Check this out! Michael Martine discusses why you should be self hosted, and an easy step by step guide to get you there.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Marketing's New 5 Ps: Turning What You Know Inside out]]></title>
<link>http://www.bizsugar.com/Marketing/Marketings_New_5_Ps_Turning_What_You_Know_Inside_out/</link>
<comments>http://www.bizsugar.com/Marketing/Marketings_New_5_Ps_Turning_What_You_Know_Inside_out/</comments>
<pubDate>Wed, 19 Mar 2008 11:57:45 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Marketings_New_5_Ps_Turning_What_You_Know_Inside_out/</guid>
<description><![CDATA[With apologies to Philip Kotler, whose four Ps-product, price, place, and promotion-have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[30 Free Ways To Market Your Small Business Site]]></title>
<link>http://www.bizsugar.com/Marketing/30_Free_Ways_To_Market_Your_Small_Business_Site/</link>
<comments>http://www.bizsugar.com/Marketing/30_Free_Ways_To_Market_Your_Small_Business_Site/</comments>
<pubDate>Tue, 18 Mar 2008 23:28:16 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/30_Free_Ways_To_Market_Your_Small_Business_Site/</guid>
<description><![CDATA[30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not!<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[100 Marketing Secrets - Download Your Copy » Small Business Trends]]></title>
<link>http://www.bizsugar.com/Marketing/100_Marketing_Secrets_-_Download_Your_Copy_-_Small_Business_Trends/</link>
<comments>http://www.bizsugar.com/Marketing/100_Marketing_Secrets_-_Download_Your_Copy_-_Small_Business_Trends/</comments>
<pubDate>Tue, 18 Mar 2008 12:13:16 CDT</pubDate>
<dc:creator>TheProfitRepairman</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/100_Marketing_Secrets_-_Download_Your_Copy_-_Small_Business_Trends/</guid>
<description><![CDATA[As promised, we took 100 submissions and turned them into a downloadable PDF document.  It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.  It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web<br/><br/>24 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Most small business owners do not know what branding is]]></title>
<link>http://www.bizsugar.com/Marketing/Most_small_business_owners_do_not_know_what_branding_is/</link>
<comments>http://www.bizsugar.com/Marketing/Most_small_business_owners_do_not_know_what_branding_is/</comments>
<pubDate>Sat, 15 Mar 2008 13:12:34 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Marketing</category>
<guid>http://www.bizsugar.com/Marketing/Most_small_business_owners_do_not_know_what_branding_is/</guid>
<description><![CDATA[Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined &quot;brand&quot; as their product or company name, and 29% said they thought it was their logo.<br/><br/>10 Vote(s) ]]></description>
</item>

</channel>
</rss>
