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<title>bizSugar / Hot Topics / Public Relations</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed  votes</description>
<pubDate>Sat, 10 May 2008 08:00:01 CDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[Pick a PR or do it yourself?]]></title>
<link>http://www.bizsugar.com/PublicRelations/Pick_a_PR_or_do_it_yourself-2/</link>
<comments>http://www.bizsugar.com/PublicRelations/Pick_a_PR_or_do_it_yourself-2/</comments>
<pubDate>Sat, 10 May 2008 07:59:38 CDT</pubDate>
<dc:creator>bccgem</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Pick_a_PR_or_do_it_yourself-2/</guid>
<description><![CDATA[When funds are limited, should you try to do your own PR? Consider the pros and cons.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Secrets of a Successful Press Conference]]></title>
<link>http://www.bizsugar.com/PublicRelations/Secrets_of_a_Successful_Press_Conference-1/</link>
<comments>http://www.bizsugar.com/PublicRelations/Secrets_of_a_Successful_Press_Conference-1/</comments>
<pubDate>Fri, 09 May 2008 09:22:58 CDT</pubDate>
<dc:creator>bccgem</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Secrets_of_a_Successful_Press_Conference-1/</guid>
<description><![CDATA[Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Getting Ink: Ten Smart Press Releases I Didn't Delete]]></title>
<link>http://www.bizsugar.com/PublicRelations/Getting_Ink_Ten_Smart_Press_Releases_I_Didnt_Delete/</link>
<comments>http://www.bizsugar.com/PublicRelations/Getting_Ink_Ten_Smart_Press_Releases_I_Didnt_Delete/</comments>
<pubDate>Fri, 09 May 2008 06:15:47 CDT</pubDate>
<dc:creator>JuliePower</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Getting_Ink_Ten_Smart_Press_Releases_I_Didnt_Delete/</guid>
<description><![CDATA[Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money!<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Make Public Relations Work for You]]></title>
<link>http://www.bizsugar.com/PublicRelations/Make_Public_Relations_Work_for_You-1/</link>
<comments>http://www.bizsugar.com/PublicRelations/Make_Public_Relations_Work_for_You-1/</comments>
<pubDate>Thu, 08 May 2008 17:17:04 CDT</pubDate>
<dc:creator>bccgem</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Make_Public_Relations_Work_for_You-1/</guid>
<description><![CDATA[Good PR can be an entrepreneurs best friend.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Its Hard to Trust Big Companies]]></title>
<link>http://www.bizsugar.com/PublicRelations/Why_Its_Hard_to_Trust_Big_Companies/</link>
<comments>http://www.bizsugar.com/PublicRelations/Why_Its_Hard_to_Trust_Big_Companies/</comments>
<pubDate>Thu, 08 May 2008 10:07:34 CDT</pubDate>
<dc:creator>d2kd3k</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Why_Its_Hard_to_Trust_Big_Companies/</guid>
<description><![CDATA[If the rules of building trust so obvious, why do we find it hard to trust big companies?  Why don't big companies handle brand marketing and reputation management right?<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[My first interview at bizSugar blog and press center]]></title>
<link>http://www.bizsugar.com/PublicRelations/My_first_interview_at_bizSugar_blog_and_press_center/</link>
<comments>http://www.bizsugar.com/PublicRelations/My_first_interview_at_bizSugar_blog_and_press_center/</comments>
<pubDate>Tue, 29 Apr 2008 09:40:34 CDT</pubDate>
<dc:creator>LisaAlexander</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/My_first_interview_at_bizSugar_blog_and_press_center/</guid>
<description><![CDATA[bizSugar gets its first Interview!<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Getting on the Radar Of an Industry's Top Bloggers]]></title>
<link>http://www.bizsugar.com/PublicRelations/Getting_on_the_Radar_Of_an_Industrys_Top_Bloggers/</link>
<comments>http://www.bizsugar.com/PublicRelations/Getting_on_the_Radar_Of_an_Industrys_Top_Bloggers/</comments>
<pubDate>Fri, 18 Apr 2008 14:53:35 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Getting_on_the_Radar_Of_an_Industrys_Top_Bloggers/</guid>
<description><![CDATA[Small businesses looking to pitch their products or services to influential blogs have some help these days.A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business]]></title>
<link>http://www.bizsugar.com/PublicRelations/How_a_Small-Business_Consultant_Leveraged_a_High-Profile_TV_Commercial_to_Generate_New_Traffic_and_Win_New_Business/</link>
<comments>http://www.bizsugar.com/PublicRelations/How_a_Small-Business_Consultant_Leveraged_a_High-Profile_TV_Commercial_to_Generate_New_Traffic_and_Win_New_Business/</comments>
<pubDate>Thu, 17 Apr 2008 21:12:11 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/How_a_Small-Business_Consultant_Leveraged_a_High-Profile_TV_Commercial_to_Generate_New_Traffic_and_Win_New_Business/</guid>
<description><![CDATA[A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Getting the Most Out of Your Corporate Blog]]></title>
<link>http://www.bizsugar.com/PublicRelations/Getting_the_Most_Out_of_Your_Corporate_Blog/</link>
<comments>http://www.bizsugar.com/PublicRelations/Getting_the_Most_Out_of_Your_Corporate_Blog/</comments>
<pubDate>Thu, 10 Apr 2008 20:26:40 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Getting_the_Most_Out_of_Your_Corporate_Blog/</guid>
<description><![CDATA[Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The power of bloggers to promote your product]]></title>
<link>http://www.bizsugar.com/PublicRelations/The_power_of_bloggers_to_promote_your_product/</link>
<comments>http://www.bizsugar.com/PublicRelations/The_power_of_bloggers_to_promote_your_product/</comments>
<pubDate>Tue, 18 Mar 2008 21:47:12 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/The_power_of_bloggers_to_promote_your_product/</guid>
<description><![CDATA[For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c<br/><br/>16 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Unlame Your Business Blog: 10 New Tricks for Old Dogs]]></title>
<link>http://www.bizsugar.com/PublicRelations/How_to_Unlame_Your_Business_Blog_10_New_Tricks_for_Old_Dogs/</link>
<comments>http://www.bizsugar.com/PublicRelations/How_to_Unlame_Your_Business_Blog_10_New_Tricks_for_Old_Dogs/</comments>
<pubDate>Thu, 13 Mar 2008 10:24:05 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/How_to_Unlame_Your_Business_Blog_10_New_Tricks_for_Old_Dogs/</guid>
<description><![CDATA[Metaphorically speaking, how do you get a two-legged lame old dog to get up and bound out the door, barking up a storm through the whole neighborhood? Here are 10 new tricks for old dogs - er, blogs - to finally grow a pair of legs and become totally unlame.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Top 9 Questions to Ask a Journalist When You're New to a Market]]></title>
<link>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</link>
<comments>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</comments>
<pubDate>Thu, 10 Jan 2008 11:01:40 CST</pubDate>
<dc:creator>Becky</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Top_9_Questions_to_Ask_a_Journalist_When_Youre_New_to_a_Market/</guid>
<description><![CDATA[Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Paying for PR -- But Only When It Works]]></title>
<link>http://www.bizsugar.com/PublicRelations/Paying_for_PR_-_But_Only_When_It_Works/</link>
<comments>http://www.bizsugar.com/PublicRelations/Paying_for_PR_-_But_Only_When_It_Works/</comments>
<pubDate>Thu, 03 Jan 2008 11:05:06 CST</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Paying_for_PR_-_But_Only_When_It_Works/</guid>
<description><![CDATA[A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Helping Search Engines Find Your Press Releases]]></title>
<link>http://www.bizsugar.com/PublicRelations/Helping_Search_Engines_Find_Your_Press_Releases/</link>
<comments>http://www.bizsugar.com/PublicRelations/Helping_Search_Engines_Find_Your_Press_Releases/</comments>
<pubDate>Sun, 23 Dec 2007 20:22:27 CST</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Helping_Search_Engines_Find_Your_Press_Releases/</guid>
<description><![CDATA[Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people - it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release - yo<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Journalists Consistent in Their Online Use and Preferences]]></title>
<link>http://www.bizsugar.com/PublicRelations/Journalists_Consistent_in_Their_Online_Use_and_Preferences/</link>
<comments>http://www.bizsugar.com/PublicRelations/Journalists_Consistent_in_Their_Online_Use_and_Preferences/</comments>
<pubDate>Wed, 07 Nov 2007 16:11:37 CST</pubDate>
<dc:creator>LeeAdams</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Journalists_Consistent_in_Their_Online_Use_and_Preferences/</guid>
<description><![CDATA[According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Scientists Give PR People a Hand with Two Recent Studies]]></title>
<link>http://www.bizsugar.com/PublicRelations/Scientists_Give_PR_People_a_Hand_with_Two_Recent_Studies/</link>
<comments>http://www.bizsugar.com/PublicRelations/Scientists_Give_PR_People_a_Hand_with_Two_Recent_Studies/</comments>
<pubDate>Sun, 21 Oct 2007 15:10:34 CDT</pubDate>
<dc:creator>wontonu</dc:creator>
<category>Public Relations</category>
<guid>http://www.bizsugar.com/PublicRelations/Scientists_Give_PR_People_a_Hand_with_Two_Recent_Studies/</guid>
<description><![CDATA[The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this<br/><br/>9 Vote(s) ]]></description>
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