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<title>bizSugar / Hot Topics / Research and Trends</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed  votes</description>
<pubDate>Wed, 14 May 2008 11:50:39 CDT</pubDate>
<language>en</language>
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<title><![CDATA[Social Technographics: Forrester And The ROI Of Social Media]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Social_Technographics_Forrester_And_The_ROI_Of_Social_Media/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Social_Technographics_Forrester_And_The_ROI_Of_Social_Media/</comments>
<pubDate>Wed, 14 May 2008 11:50:16 CDT</pubDate>
<dc:creator>OnlineMarketer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Social_Technographics_Forrester_And_The_ROI_Of_Social_Media/</guid>
<description><![CDATA[Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - w<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Top 10 Boomer Myths - Separating Fact from Fiction]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Top_10_Boomer_Myths_-_Separating_Fact_from_Fiction/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Top_10_Boomer_Myths_-_Separating_Fact_from_Fiction/</comments>
<pubDate>Mon, 12 May 2008 22:07:22 CDT</pubDate>
<dc:creator>TerryJackson</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Top_10_Boomer_Myths_-_Separating_Fact_from_Fiction/</guid>
<description><![CDATA[Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled &quot;How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.&quot; &quot;Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about <br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[4 Reasons Not To Rely On Market Research Alone]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/4_Reasons_Not_To_Rely_On_Market_Research_Alone/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/4_Reasons_Not_To_Rely_On_Market_Research_Alone/</comments>
<pubDate>Mon, 12 May 2008 15:49:25 CDT</pubDate>
<dc:creator>OnlineMarketer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/4_Reasons_Not_To_Rely_On_Market_Research_Alone/</guid>
<description><![CDATA[Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Why Twitter Matters — And Why I Just Might Follow You]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Why_Twitter_Matters_mdash_And_Why_I_Just_Might_Follow_You/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Why_Twitter_Matters_mdash_And_Why_I_Just_Might_Follow_You/</comments>
<pubDate>Mon, 12 May 2008 15:48:42 CDT</pubDate>
<dc:creator>jlawlor</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Why_Twitter_Matters_mdash_And_Why_I_Just_Might_Follow_You/</guid>
<description><![CDATA[Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Teens experiencing discretionary recession]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Teens_experiencing_discretionary_recession/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Teens_experiencing_discretionary_recession/</comments>
<pubDate>Wed, 07 May 2008 16:43:38 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Teens_experiencing_discretionary_recession/</guid>
<description><![CDATA[Though fashion still accounts for 41% of the total teen budget, total teen spending in the category declined nearly 20% year over year, pointing to a &quot;discretionary recession,&quot; according to the 15th semi-annual &quot;Taking Stock With Teens&quot; study by Piper Jaffray. Compared with last year's study, young men spent 15% less on discretionary items (fa<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Understanding the Value of ‘Friends’ in Social Media Websites]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Understanding_the_Value_of_lsquoFriendsrsquo_in_Social_Media_Websites/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Understanding_the_Value_of_lsquoFriendsrsquo_in_Social_Media_Websites/</comments>
<pubDate>Mon, 05 May 2008 17:52:17 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Understanding_the_Value_of_lsquoFriendsrsquo_in_Social_Media_Websites/</guid>
<description><![CDATA[Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend' on a social media website is not just an empty gesture. Usually when you add someone as a friend, you're giving them greater access to you through the social media channel.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[‘Abundantly Affluent’ Fastest-Growing Segment of Population]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/lsquoAbundantly_Affluentrsquo_Fastest-Growing_Segment_of_Population-1/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/lsquoAbundantly_Affluentrsquo_Fastest-Growing_Segment_of_Population-1/</comments>
<pubDate>Sat, 03 May 2008 13:15:09 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/lsquoAbundantly_Affluentrsquo_Fastest-Growing_Segment_of_Population-1/</guid>
<description><![CDATA[US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Morgan Stanley’s March Internet Trends Report: Social Applications Dominating]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Morgan_Stanleyrsquos_March_Internet_Trends_Report_Social_Applications_Dominating/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Morgan_Stanleyrsquos_March_Internet_Trends_Report_Social_Applications_Dominating/</comments>
<pubDate>Thu, 01 May 2008 23:37:08 CDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Morgan_Stanleyrsquos_March_Internet_Trends_Report_Social_Applications_Dominating/</guid>
<description><![CDATA[Morgan Stanley's Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Persuasive Web Design]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Persuasive_Web_Design/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Persuasive_Web_Design/</comments>
<pubDate>Thu, 01 May 2008 17:02:46 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Persuasive_Web_Design/</guid>
<description><![CDATA[If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products.Why? Because the company sends her discount cards in the mail every month to lure her with 20% <br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Consumers Recall Green Ads, but Often Skeptical of Them]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Consumers_Recall_Green_Ads_but_Often_Skeptical_of_Them/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Consumers_Recall_Green_Ads_but_Often_Skeptical_of_Them/</comments>
<pubDate>Mon, 28 Apr 2008 15:19:26 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Consumers_Recall_Green_Ads_but_Often_Skeptical_of_Them/</guid>
<description><![CDATA[Consumer recall of advertising with &quot;green&quot; messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey. The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explor<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Study: Moms are word of mouth champions]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Study_Moms_are_word_of_mouth_champions/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Study_Moms_are_word_of_mouth_champions/</comments>
<pubDate>Thu, 24 Apr 2008 16:05:10 CDT</pubDate>
<dc:creator>Shelly</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Study_Moms_are_word_of_mouth_champions/</guid>
<description><![CDATA[New research has found that new moms and moms-to-be are the champions of online word of mouth and don't restrict their topics of conversation to child-related issues.The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[The Different Types of Small Business Owners]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/The_Different_Types_of_Small_Business_Owners/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/The_Different_Types_of_Small_Business_Owners/</comments>
<pubDate>Mon, 21 Apr 2008 09:34:18 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/The_Different_Types_of_Small_Business_Owners/</guid>
<description><![CDATA[The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners. Compared with the overall population, small business owners are more likely to be married and have children, have a college education<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[3 Effective Online Brand Monitoring Tools]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/3_Effective_Online_Brand_Monitoring_Tools/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/3_Effective_Online_Brand_Monitoring_Tools/</comments>
<pubDate>Wed, 16 Apr 2008 07:09:51 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/3_Effective_Online_Brand_Monitoring_Tools/</guid>
<description><![CDATA[Being that most SMB's cannot afford to hire a brand monitoring company; Here are 3 Highly Effective tools for monitoring what's being said about your business online!<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Gen Y Demands Fashion That's Green]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Gen_Y_Demands_Fashion_Thats_Green/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Gen_Y_Demands_Fashion_Thats_Green/</comments>
<pubDate>Fri, 11 Apr 2008 10:22:46 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Gen_Y_Demands_Fashion_Thats_Green/</guid>
<description><![CDATA[The selection of environmentally friendly clothing gets bigger every day. That's because younger shoppers are finally translating their passion for purer and more organic foods in their kitchens to purer and more organic clothing in their closets, reports Iconoculture.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Where to Find Open Data on the Web - ReadWriteWeb]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Where_to_Find_Open_Data_on_the_Web_-_ReadWriteWeb/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Where_to_Find_Open_Data_on_the_Web_-_ReadWriteWeb/</comments>
<pubDate>Fri, 11 Apr 2008 10:22:06 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Where_to_Find_Open_Data_on_the_Web_-_ReadWriteWeb/</guid>
<description><![CDATA[A comprehensive listing of sites with publicly available data to be used for programming or even marketing research and analysis.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Coupons, Discounts Drive Consumer Spending During Recession]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Coupons_Discounts_Drive_Consumer_Spending_During_Recession/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Coupons_Discounts_Drive_Consumer_Spending_During_Recession/</comments>
<pubDate>Mon, 07 Apr 2008 11:55:26 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Coupons_Discounts_Drive_Consumer_Spending_During_Recession/</guid>
<description><![CDATA[In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn't available - according to a Harris Interactive survey. Fully 86% of adults surveyed say they have used coupons or discount codes<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Mobile is Hot: Sunday Statistics Ed. 3]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Mobile_is_Hot_Sunday_Statistics_Ed-_3/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Mobile_is_Hot_Sunday_Statistics_Ed-_3/</comments>
<pubDate>Wed, 02 Apr 2008 08:31:39 CDT</pubDate>
<dc:creator>emd5005</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Mobile_is_Hot_Sunday_Statistics_Ed-_3/</guid>
<description><![CDATA[The third edition of Sunday Statistic, in which statistics on mobile usage, potential, and online banking are revealed.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Men, You're Outnumbered Online]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Men_Youre_Outnumbered_Online/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Men_Youre_Outnumbered_Online/</comments>
<pubDate>Tue, 25 Mar 2008 09:14:50 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Men_Youre_Outnumbered_Online/</guid>
<description><![CDATA[The US Internet population remains firmly skewed toward females. In 2008, 100.4 million females and 93.5 million males will go online at least once a month, according to eMarketer's latest estimates. In 2012 females will outnumber males online by more than 8 million. Females will make up 51.8% of all US Internet users in 2008.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[News Consumption: Sunday Statistics, Ed. 2]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/News_Consumption_Sunday_Statistics_Ed-_2/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/News_Consumption_Sunday_Statistics_Ed-_2/</comments>
<pubDate>Mon, 24 Mar 2008 20:18:51 CDT</pubDate>
<dc:creator>emd5005</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/News_Consumption_Sunday_Statistics_Ed-_2/</guid>
<description><![CDATA[The latest installment of Sunday Statistics, discussing the relationship between online usage, age, and physical newspaper circulation.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Sunday Stats: Edition 1- Online Video Statistics!]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Sunday_Stats_Edition_1-_Online_Video_Statistics/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Sunday_Stats_Edition_1-_Online_Video_Statistics/</comments>
<pubDate>Mon, 24 Mar 2008 20:18:50 CDT</pubDate>
<dc:creator>emd5005</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Sunday_Stats_Edition_1-_Online_Video_Statistics/</guid>
<description><![CDATA[Post 1 in a weekly series to expose the many statistics that many marketers are looking for!! This first edition is about online video and the new generation of internet users.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Text Analytics Can Turn Customer Feedback Into More-Meaningful Insight]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</comments>
<pubDate>Fri, 21 Mar 2008 09:11:51 CDT</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Text_Analytics_Can_Turn_Customer_Feedback_Into_More-Meaningful_Insight-1/</guid>
<description><![CDATA[Text analytics -- a general term for the mining and interpretation of written words -- has been used for more than two decades, most notably by the defense industry. However, today it is marketers who are increasingly turning to text analytics to mine information from the mountains of customer data they've accrued from customer-service surveys, e<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[5 Rules for the LOHAS Market]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/5_Rules_for_the_LOHAS_Market/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/5_Rules_for_the_LOHAS_Market/</comments>
<pubDate>Wed, 19 Mar 2008 18:08:42 CDT</pubDate>
<dc:creator>luckycharmer</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/5_Rules_for_the_LOHAS_Market/</guid>
<description><![CDATA[The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[The Smarter Process of Starting a Corporate Blog]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/The_Smarter_Process_of_Starting_a_Corporate_Blog/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/The_Smarter_Process_of_Starting_a_Corporate_Blog/</comments>
<pubDate>Fri, 14 Mar 2008 15:38:25 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/The_Smarter_Process_of_Starting_a_Corporate_Blog/</guid>
<description><![CDATA[The following is first in a three-part series on the process of setting up a corporate blog will benefit you! There are three important phases to the corporate blog process...<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Wealthy consumers surf the social networks]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Wealthy_consumers_surf_the_social_networks-1/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Wealthy_consumers_surf_the_social_networks-1/</comments>
<pubDate>Fri, 14 Mar 2008 15:36:35 CDT</pubDate>
<dc:creator>ksmith</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Wealthy_consumers_surf_the_social_networks-1/</guid>
<description><![CDATA[Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[A/B Testing vs. Multivariate Testing]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/AB_Testing_vs-_Multivariate_Testing/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/AB_Testing_vs-_Multivariate_Testing/</comments>
<pubDate>Wed, 12 Mar 2008 16:41:30 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/AB_Testing_vs-_Multivariate_Testing/</guid>
<description><![CDATA[What A/B testing and multivariate testing really mean, and the implications for your test results.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[The Truth About Your Blog’s Audience: The 80-20 Rule | Marketing Ninja]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/The_Truth_About_Your_Blogrsquos_Audience_The_80-20_Rule__Marketing_Ninja/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/The_Truth_About_Your_Blogrsquos_Audience_The_80-20_Rule__Marketing_Ninja/</comments>
<pubDate>Tue, 11 Mar 2008 20:28:57 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/The_Truth_About_Your_Blogrsquos_Audience_The_80-20_Rule__Marketing_Ninja/</guid>
<description><![CDATA[80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[How Much Choice Do Consumers Want?]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/How_Much_Choice_Do_Consumers_Want/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/How_Much_Choice_Do_Consumers_Want/</comments>
<pubDate>Tue, 11 Mar 2008 14:26:19 CDT</pubDate>
<dc:creator>JackieO</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/How_Much_Choice_Do_Consumers_Want/</guid>
<description><![CDATA[Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Mac users feel superior to PC users, new study shows]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Mac_users_feel_superior_to_PC_users_new_study_shows/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Mac_users_feel_superior_to_PC_users_new_study_shows/</comments>
<pubDate>Fri, 07 Mar 2008 10:35:36 CST</pubDate>
<dc:creator>entrepreneur</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Mac_users_feel_superior_to_PC_users_new_study_shows/</guid>
<description><![CDATA[A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[How To Target The Successful Businesswoman]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/How_To_Target_The_Successful_Businesswoman/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/How_To_Target_The_Successful_Businesswoman/</comments>
<pubDate>Thu, 06 Mar 2008 14:44:18 CST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/How_To_Target_The_Successful_Businesswoman/</guid>
<description><![CDATA[More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for onlin<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Affluent African-Americans have 45% of buying power]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</comments>
<pubDate>Mon, 25 Feb 2008 10:25:19 CST</pubDate>
<dc:creator>melanee</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Affluent_African-Americans_have_45_of_buying_power/</guid>
<description><![CDATA[By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[The Future of Small Business]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/The_Future_of_Small_Business/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/The_Future_of_Small_Business/</comments>
<pubDate>Fri, 15 Feb 2008 12:17:10 CST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/The_Future_of_Small_Business/</guid>
<description><![CDATA[Artisans, historically defined as skilled craftsmen who fashioned goods by hand, will re-emerge as an influential force in the coming decade. These next-gen artisans will craft their goods and shape the economy - through upswings and downturns - with an effect reaching far beyond their neighborhoods, or even their nations. That's one of the c<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Small Business Trends]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Small_Business_Trends/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Small_Business_Trends/</comments>
<pubDate>Thu, 14 Feb 2008 07:32:23 CST</pubDate>
<dc:creator>skarasic</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Small_Business_Trends/</guid>
<description><![CDATA[Small Business Trends updates you on trends affecting the small business market. Edited by Anita Campbell.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Ten Key Online Predictions for 2008]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</comments>
<pubDate>Wed, 30 Jan 2008 12:37:32 CST</pubDate>
<dc:creator>Becky</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Ten_Key_Online_Predictions_for_2008/</guid>
<description><![CDATA[eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Study names Facebook and MySpace 'types']]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Study_names_Facebook_and_MySpace_types/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Study_names_Facebook_and_MySpace_types/</comments>
<pubDate>Sun, 20 Jan 2008 17:31:09 CST</pubDate>
<dc:creator>dobbie</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Study_names_Facebook_and_MySpace_types/</guid>
<description><![CDATA[Ever wonder what types of people frequent MySpace and Facebook? MySpace commissioned a study of user personalities on these two social networks. The user sample consisted of 1000 people, aged 18-24. Here are the resulting six types...<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[TV ads no longer main influencer of men]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/TV_ads_no_longer_main_influencer_of_men/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/TV_ads_no_longer_main_influencer_of_men/</comments>
<pubDate>Sun, 20 Jan 2008 14:30:04 CST</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/TV_ads_no_longer_main_influencer_of_men/</guid>
<description><![CDATA[For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications. Overall, 27% of total adults survey said they t<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Strategy Matters: 7 Steps to the Right Kind of Market Research]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</comments>
<pubDate>Sun, 20 Jan 2008 08:57:44 CST</pubDate>
<dc:creator>melanee</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Strategy_Matters_7_Steps_to_the_Right_Kind_of_Market_Research/</guid>
<description><![CDATA[Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Eight for '08: Brand and Marketing Trends]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</comments>
<pubDate>Sun, 13 Jan 2008 10:40:27 CST</pubDate>
<dc:creator>Becky</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/Eight_for_08_Brand_and_Marketing_Trends/</guid>
<description><![CDATA[Here are eight trends that will have direct consequences to the success - and failure - of marketing efforts in the coming year.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[A Conversation With My Niece About Facebook]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/A_Conversation_With_My_Niece_About_Facebook/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/A_Conversation_With_My_Niece_About_Facebook/</comments>
<pubDate>Fri, 11 Jan 2008 07:18:27 CST</pubDate>
<dc:creator>jimkukral</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/A_Conversation_With_My_Niece_About_Facebook/</guid>
<description><![CDATA[Learn how a college student uses Facebook.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[A peek at tomorrow’s web customers]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/A_peek_at_tomorrowrsquos_web_customers/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/A_peek_at_tomorrowrsquos_web_customers/</comments>
<pubDate>Sun, 06 Jan 2008 10:37:58 CST</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/A_peek_at_tomorrowrsquos_web_customers/</guid>
<description><![CDATA[Everyone who makes a living online needs to know what the web will be like in the future. Projecting from statistics showing current trends, researchers can make educated guesses, but you don't want to base your business decisions on nothing but statistics. I don't have a crystal ball, but I offer something even better: Have a look at the habits a<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[When New Marketing Fails: Who Wants a Meatball Sundae?]]></title>
<link>http://www.bizsugar.com/ResearchandTrends/When_New_Marketing_Fails_Who_Wants_a_Meatball_Sundae/</link>
<comments>http://www.bizsugar.com/ResearchandTrends/When_New_Marketing_Fails_Who_Wants_a_Meatball_Sundae/</comments>
<pubDate>Thu, 27 Dec 2007 19:07:29 CST</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Research and Trends</category>
<guid>http://www.bizsugar.com/ResearchandTrends/When_New_Marketing_Fails_Who_Wants_a_Meatball_Sundae/</guid>
<description><![CDATA[Seth Godin is at it again. In his new book, &quot;Meatball Sundae: Is Your Marketing Out of Sync?&quot; - available on December 27th - Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th<br/><br/>11 Vote(s) ]]></description>
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