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<title>bizSugar / Hot Topics / Direct Marketing</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed  votes</description>
<pubDate>Mon, 14 Apr 2008 13:50:19 CDT</pubDate>
<language>en</language>
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<title><![CDATA[3 Multichannel Trigger Campaigns That Work]]></title>
<link>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</link>
<comments>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</comments>
<pubDate>Mon, 14 Apr 2008 13:49:56 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</guid>
<description><![CDATA[Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.As 100% variable <br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[The Growing Influence of Online Social Shoppers]]></title>
<link>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</link>
<comments>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</comments>
<pubDate>Mon, 07 Apr 2008 08:30:40 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</guid>
<description><![CDATA[Who do consumers trust?Increasingly, each other.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Stunning Visuals and Crisp Copy Make for a Must Read ENewsletter]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</comments>
<pubDate>Thu, 13 Mar 2008 17:20:46 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</guid>
<description><![CDATA[From the page: &quot; Trendspottings does it right. By emulating their approach you can improve your eNewsletter results.&quot;I've got to admit, the visual for this newsletter is really, really, really good.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Six Tips for Direct Mail Gifts]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</comments>
<pubDate>Sat, 08 Mar 2008 00:17:47 CST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</guid>
<description><![CDATA[Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Four Tips for Creating Emotional Direct Mail Appeals]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</comments>
<pubDate>Fri, 08 Feb 2008 14:10:22 CST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</guid>
<description><![CDATA[While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive-a direct mail library and competitive tracking service-reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[4 Copywriting Steps that Will Sell Ice to Eskimos]]></title>
<link>http://www.bizsugar.com/DirectMarketing/4_Copywriting_Steps_that_Will_Sell_Ice_to_Eskimos/</link>
<comments>http://www.bizsugar.com/DirectMarketing/4_Copywriting_Steps_that_Will_Sell_Ice_to_Eskimos/</comments>
<pubDate>Fri, 18 Jan 2008 12:51:47 CST</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/4_Copywriting_Steps_that_Will_Sell_Ice_to_Eskimos/</guid>
<description><![CDATA[Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Five Questions for Direct Mail Copywriters]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Five_Questions_for_Direct_Mail_Copywriters/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Five_Questions_for_Direct_Mail_Copywriters/</comments>
<pubDate>Wed, 14 Nov 2007 11:21:20 CST</pubDate>
<dc:creator>wontonu</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Five_Questions_for_Direct_Mail_Copywriters/</guid>
<description><![CDATA[In his DMA 07 Conference and Exhibition presentation, &quot;Running Red Lights: The Keys To Creating Dazzling Direct Mail,&quot; Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should &quot;tell a stor<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[How Storytelling Boosts Response Rates]]></title>
<link>http://www.bizsugar.com/DirectMarketing/How_Storytelling_Boosts_Response_Rates/</link>
<comments>http://www.bizsugar.com/DirectMarketing/How_Storytelling_Boosts_Response_Rates/</comments>
<pubDate>Mon, 29 Oct 2007 15:53:10 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/How_Storytelling_Boosts_Response_Rates/</guid>
<description><![CDATA[For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Four Secrets To Copywriting That Sells]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Four_Secrets_To_Copywriting_That_Sells/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Four_Secrets_To_Copywriting_That_Sells/</comments>
<pubDate>Sun, 21 Oct 2007 21:20:33 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Four_Secrets_To_Copywriting_That_Sells/</guid>
<description><![CDATA[Anyone who has worked with me over the past 25 years knows my mantra has always been: &quot;Benefits, benefits, benefits.&quot; Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co<br/><br/>6 Vote(s) ]]></description>
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