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<title>BizSugar / Published News / Direct Marketing</title>
<link>http://www.bizsugar.com</link>
<description>Your Source for Social News and Networking  votes</description>
<pubDate>Tue, 31 Jan 2012 12:12:16 CST</pubDate>
<language>en</language>
<item>
<title><![CDATA[Why After Three Years I Dropped Mailchimp as My Newsletter Service for Aweber]]></title>
<link>http://www.bizsugar.com/DirectMarketing/why-after-three-years-i-dropped-mailchimp-as-my-newsletter-service-for-aweber/</link>
<comments>http://www.bizsugar.com/DirectMarketing/why-after-three-years-i-dropped-mailchimp-as-my-newsletter-service-for-aweber/</comments>
<pubDate>Tue, 31 Jan 2012 12:12:16 CST</pubDate>
<dc:creator>ryanhanley</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/why-after-three-years-i-dropped-mailchimp-as-my-newsletter-service-for-aweber/</guid>
<description><![CDATA[Your newsletter subscribers are so valuable.  These people have let you into their world by giving you permission to fill their inbox.  I respect that relationship and I want to utilize the best tools on the market to deliver the value I have promised.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[Networking made easy - using the Rule of 3]]></title>
<link>http://www.bizsugar.com/DirectMarketing/networking-made-easy-using-the-rule-of-3/</link>
<comments>http://www.bizsugar.com/DirectMarketing/networking-made-easy-using-the-rule-of-3/</comments>
<pubDate>Sat, 28 Jan 2012 21:16:56 CST</pubDate>
<dc:creator>bridiej</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/networking-made-easy-using-the-rule-of-3/</guid>
<description><![CDATA[Face-to-face networking is an essential element for small business, but it's extremely daunting, not to mention how do you remember everyone's names? I devised my Networking Rule of 3 to make it easier and get better results.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[6 Ways ANY Business Can Engage Customers and Increase Sales During the Holidays!  ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/6-ways-any-business-can-engage-customers-and-increase-sales-during-the-holidays-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/6-ways-any-business-can-engage-customers-and-increase-sales-during-the-holidays-/</comments>
<pubDate>Sun, 11 Dec 2011 23:17:59 CST</pubDate>
<dc:creator>FortuneMarketing</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/6-ways-any-business-can-engage-customers-and-increase-sales-during-the-holidays-/</guid>
<description><![CDATA[Staying in touch with customers during the holidays is the key to increasing sales! Here are 6 ways to stay in touch, increase sales, and create raving fans! <br/><br/>30 Vote(s) ]]></description>
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<item>
<title><![CDATA[Direct Marketing and Other Small Business Wonders]]></title>
<link>http://www.bizsugar.com/DirectMarketing/direct-marketing-and-other-small-business-wonders/</link>
<comments>http://www.bizsugar.com/DirectMarketing/direct-marketing-and-other-small-business-wonders/</comments>
<pubDate>Tue, 08 Nov 2011 21:47:01 CST</pubDate>
<dc:creator>amabaie</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/direct-marketing-and-other-small-business-wonders/</guid>
<description><![CDATA[Direct marketing is only one of the many tools available to your small business today. But gaining the knowledge and experience to use these tools effectively is another matter. Check out Josh Grillo's video on evaluating the pros and cons of your next direct marketing campaign then move on to some<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[5 Ideas For Promoting Your Blog Via Email]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5-ideas-for-promoting-your-blog-via-email/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5-ideas-for-promoting-your-blog-via-email/</comments>
<pubDate>Sun, 25 Sep 2011 21:50:38 CDT</pubDate>
<dc:creator>tnsblog</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5-ideas-for-promoting-your-blog-via-email/</guid>
<description><![CDATA[Email marketing is one of the most widely applied marketing tools and is vital for reaching those who are not at the cutting edge of the social media scene.<br/><br/>35 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Slow Rotting of the Web and Blogosphere]]></title>
<link>http://www.bizsugar.com/DirectMarketing/the-slow-rotting-of-the-web-and-blogosphere/</link>
<comments>http://www.bizsugar.com/DirectMarketing/the-slow-rotting-of-the-web-and-blogosphere/</comments>
<pubDate>Sun, 07 Aug 2011 17:52:50 CDT</pubDate>
<dc:creator>MeetAna</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/the-slow-rotting-of-the-web-and-blogosphere/</guid>
<description><![CDATA[Today I am being interviewed by Allison Duncan who runs the BlogsAloud Podcast as well as the BlogAllie podcast, which is produced in cooperation with the good folks at BlogInteract.com. She sent me her preliminary questions for the interview and one of them really struck the cord.<br/><br/>28 Vote(s) ]]></description>
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<title><![CDATA[Photo Album Journaling - Tell the story behind the photo ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/photo-album-journaling-tell-the-story-behind-the-photo-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/photo-album-journaling-tell-the-story-behind-the-photo-/</comments>
<pubDate>Sat, 16 Apr 2011 15:12:37 CDT</pubDate>
<dc:creator>AnnEvanston</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/photo-album-journaling-tell-the-story-behind-the-photo-/</guid>
<description><![CDATA[Photos don't always indicate the whole story. Often there is a back-story. More meaningful photo album journaling involves telling the story and your feelings.<br/><br/>24 Vote(s) ]]></description>
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<title><![CDATA[Organizer for your Photos – Can you find the pictures? ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/organizer-for-your-photos-%E2%80%93-can-you-find-the-pictures-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/organizer-for-your-photos-%E2%80%93-can-you-find-the-pictures-/</comments>
<pubDate>Sat, 09 Apr 2011 19:07:01 CDT</pubDate>
<dc:creator>AnnEvanston</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/organizer-for-your-photos-%E2%80%93-can-you-find-the-pictures-/</guid>
<description><![CDATA[Susan Berland teaches us smart strategy for your pictures. As a speaker I have tons of photos that I need to organize!<br/><br/>24 Vote(s) ]]></description>
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<title><![CDATA[Email newsletters go mobile, social ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/email-newsletters-go-mobile-social-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/email-newsletters-go-mobile-social-/</comments>
<pubDate>Wed, 08 Dec 2010 03:51:13 CST</pubDate>
<dc:creator>amabaie</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/email-newsletters-go-mobile-social-/</guid>
<description><![CDATA[As Jakob Nielsen concluded:  &quot;When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.&quot;<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[Printed Flyers and Postcards - 9 Tips for Saving Money in Offline Marketing ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/printed-flyers-and-postcards-9-tips-for-saving-money-in-offline-marketing-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/printed-flyers-and-postcards-9-tips-for-saving-money-in-offline-marketing-/</comments>
<pubDate>Fri, 22 Oct 2010 05:34:38 CDT</pubDate>
<dc:creator>scottfox</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/printed-flyers-and-postcards-9-tips-for-saving-money-in-offline-marketing-/</guid>
<description><![CDATA[Printed flyers and postcards can help you promote your online business, but are they worth it? What should a flyer say to get people to visit my website or blog? What's the best way to do this?Printed flyers and postcards are NOT my favorite marketing technique - but they still have some ap<br/><br/>25 Vote(s) ]]></description>
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<title><![CDATA[Email Frequency - How often to Email Subscribers?]]></title>
<link>http://www.bizsugar.com/DirectMarketing/email-frequency-how-often-to-email-subscribers/</link>
<comments>http://www.bizsugar.com/DirectMarketing/email-frequency-how-often-to-email-subscribers/</comments>
<pubDate>Sun, 26 Sep 2010 08:25:50 CDT</pubDate>
<dc:creator>scottfox</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/email-frequency-how-often-to-email-subscribers/</guid>
<description><![CDATA[How often to send email newsletters to your email list subscribers? You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough... This short video discusses my best practice recommendations for email marketing frequency optimizatio<br/><br/>29 Vote(s) ]]></description>
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<title><![CDATA[The Importance of Lead Generation and Nurturing]]></title>
<link>http://www.bizsugar.com/DirectMarketing/the-importance-of-lead-generation-and-nurturing/</link>
<comments>http://www.bizsugar.com/DirectMarketing/the-importance-of-lead-generation-and-nurturing/</comments>
<pubDate>Fri, 20 Aug 2010 05:27:15 CDT</pubDate>
<dc:creator>LeslieTP</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/the-importance-of-lead-generation-and-nurturing/</guid>
<description><![CDATA[One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management')<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[5 Ways to Turn Email Newsletters into Valuable Customer Insights ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5-ways-to-turn-email-newsletters-into-valuable-customer-insights-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5-ways-to-turn-email-newsletters-into-valuable-customer-insights-/</comments>
<pubDate>Mon, 12 Jul 2010 07:19:55 CDT</pubDate>
<dc:creator>Jed</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5-ways-to-turn-email-newsletters-into-valuable-customer-insights-/</guid>
<description><![CDATA[Sure, sending newsletters is a great way to send information to your customers, but what information are you getting back? You might think collecting information at subscription is the only way to get data out of your newsletter, but there are several other ways you can get your company newsletter to deliver valuable customer insights<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[How To Design A Small Business Promotional Flyer ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/how-to-design-a-small-business-promotional-flyer-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/how-to-design-a-small-business-promotional-flyer-/</comments>
<pubDate>Wed, 07 Apr 2010 17:42:58 CDT</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/how-to-design-a-small-business-promotional-flyer-/</guid>
<description><![CDATA[Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they're a great way to get the attention of your target audience.<br/><br/>31 Vote(s) ]]></description>
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<title><![CDATA[23 Great Direct Mail Tips For Entrepreneurs ]]></title>
<link>http://www.bizsugar.com/DirectMarketing/23-great-direct-mail-tips-for-entrepreneurs-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/23-great-direct-mail-tips-for-entrepreneurs-/</comments>
<pubDate>Wed, 24 Mar 2010 10:59:14 CDT</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/23-great-direct-mail-tips-for-entrepreneurs-/</guid>
<description><![CDATA[When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[Use These Customer Communication Tools to Add Sales Power Without Adding Sales People «  QuestionPro Blog]]></title>
<link>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</link>
<comments>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</comments>
<pubDate>Sun, 14 Feb 2010 20:57:56 CST</pubDate>
<dc:creator>ivanastaylor</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</guid>
<description><![CDATA[If you've already got a customer list for doing research, doesn't it stand to reason that you would use that list for more than just asking questions and collecting feedback?<br/><br/>24 Vote(s) ]]></description>
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<title><![CDATA[Digital or direct mail? Weighing the benefits of marketing campaigns]]></title>
<link>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</link>
<comments>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</comments>
<pubDate>Fri, 12 Feb 2010 13:37:01 CST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</guid>
<description><![CDATA[According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Sales Tip A Day: Increasing the chance your prospecting letter will get open]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</comments>
<pubDate>Tue, 09 Feb 2010 05:18:22 CST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</guid>
<description><![CDATA[How to increase the chances of your introduction or prospecting letter getting opened.  Along with one other piece of information to further your chances of getting your introduction letter open.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[MoxieWorks : Small Business Gives Back]]></title>
<link>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</link>
<comments>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</comments>
<pubDate>Tue, 09 Feb 2010 01:15:48 CST</pubDate>
<dc:creator>MoxieWorks</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</guid>
<description><![CDATA[With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving...<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Marketing News | TV and direct marketing 'should be integrated']]></title>
<link>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</link>
<comments>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</comments>
<pubDate>Mon, 08 Feb 2010 15:21:56 CST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</guid>
<description><![CDATA[Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Sales Tip A Day: Get Testimonials - Proof is in the pudding]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</comments>
<pubDate>Fri, 05 Feb 2010 12:31:00 CST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</guid>
<description><![CDATA[One of the least done processes in sales that can have one of the biggest impacts on your results.  This will help take a potential sale to a done deal.The secret is to get testimonials and share them with clients and prospects.<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Hints for Successful Small Business Direct Mail Strategies]]></title>
<link>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</link>
<comments>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</comments>
<pubDate>Wed, 27 Jan 2010 21:34:59 CST</pubDate>
<dc:creator>VictoriaJones</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</guid>
<description><![CDATA[Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Sales Tip A Day: How To - Free Ways to Promote an Event]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</comments>
<pubDate>Wed, 27 Jan 2010 00:21:48 CST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</guid>
<description><![CDATA[This is a &quot;How To&quot; article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Direct Marketing: Google Will Sell You A Nexus, T-Mobile Will Make It Work]]></title>
<link>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</link>
<comments>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</comments>
<pubDate>Mon, 18 Jan 2010 00:25:23 CST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</guid>
<description><![CDATA[Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone.  So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web.  They'll share troubleshooting/support duties with manufacturer HTC.  T-Mobile will then gladly provide you with service (which is no different than <br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[The Story Of The Small Business Marketing Plan]]></title>
<link>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</link>
<comments>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</comments>
<pubDate>Sat, 16 Jan 2010 12:56:16 CST</pubDate>
<dc:creator>TomBirches</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</guid>
<description><![CDATA[Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[5 Easy Ways to Build Your Small Business Email List |]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</comments>
<pubDate>Thu, 14 Jan 2010 14:01:54 CST</pubDate>
<dc:creator>FortuneMarketing</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</guid>
<description><![CDATA[Congratulations! Your New Year's resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you're tasked with building your email list. Where do you start? Here are 5 tips to get you started<br/><br/>19 Vote(s) ]]></description>
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<title><![CDATA[Online direct marketing should 'aim to go viral']]></title>
<link>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</link>
<comments>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</comments>
<pubDate>Mon, 11 Jan 2010 14:15:43 CST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</guid>
<description><![CDATA[With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a &quot;tried and true, proven winner in the world of e-marketing&quot; but warns that companies should aim to get the most use out of the tool.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[If Something's Going Wrong, Look at Your Offer]]></title>
<link>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</link>
<comments>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</comments>
<pubDate>Mon, 23 Nov 2009 13:18:55 CST</pubDate>
<dc:creator>stillwagon428</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</guid>
<description><![CDATA[If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer- segmenting the list into micro-segments (or &quot;splits&quot;), and tailoring specialized offers to make the offer more relevant.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers]]></title>
<link>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</link>
<comments>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</comments>
<pubDate>Mon, 14 Sep 2009 06:00:34 CDT</pubDate>
<dc:creator>tuckerleroy</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</guid>
<description><![CDATA[David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers.<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[Learn How To Improve Your Marketing And Sales]]></title>
<link>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</link>
<comments>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</comments>
<pubDate>Tue, 01 Sep 2009 17:32:25 CDT</pubDate>
<dc:creator>CindyKing</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</guid>
<description><![CDATA[Although communication may appear to be natural and easy, it is not as simple as it may seem.  Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[From Zero To Hero: 10 Ways to Grow Your Email List]]></title>
<link>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</link>
<comments>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</comments>
<pubDate>Thu, 20 Aug 2009 08:17:55 CDT</pubDate>
<dc:creator>tuckerleroy</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</guid>
<description><![CDATA[Tips for growing your email marketing list online and offline for the best results.<br/><br/>24 Vote(s) ]]></description>
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<title><![CDATA[Stay out of Email Spam Trouble: CAN-SPAM for Email Marketing and Newsletters]]></title>
<link>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</link>
<comments>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</comments>
<pubDate>Wed, 17 Jun 2009 08:50:41 CDT</pubDate>
<dc:creator>q4sales</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</guid>
<description><![CDATA[Your mailings are CAN-SPAM compliant if:   1. the subject line is not misleading and advertisements are clearly labeled as such;You'll have to head over to the full article for the rest. This short lesson on avoiding CAN-SPAM violations is quick and to the point.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[If B2B marketing emails could talk]]></title>
<link>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</link>
<comments>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</comments>
<pubDate>Mon, 20 Apr 2009 15:28:19 CDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</guid>
<description><![CDATA[A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[5 Ways to Strengthen E-mail Subject Lines]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</comments>
<pubDate>Sun, 15 Mar 2009 17:16:09 CDT</pubDate>
<dc:creator>wontonu</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</guid>
<description><![CDATA[An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[RFM - Recession Proof Your Marketing Spend Today!]]></title>
<link>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</link>
<comments>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</comments>
<pubDate>Mon, 16 Feb 2009 17:53:24 CST</pubDate>
<dc:creator>jrstafford</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</guid>
<description><![CDATA[RFM stands for Recency, Frequency and Monetary Value.  It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI.  The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[5 Tips How to write the “classic direct mail package]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</comments>
<pubDate>Wed, 24 Dec 2008 06:07:49 CST</pubDate>
<dc:creator>himangim</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</guid>
<description><![CDATA[Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</comments>
<pubDate>Fri, 05 Dec 2008 13:36:02 CST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</guid>
<description><![CDATA[Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct <br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Social Media Marketing Books List | Online Marketing Blog]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</comments>
<pubDate>Mon, 01 Dec 2008 21:00:56 CST</pubDate>
<dc:creator>himangim</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</guid>
<description><![CDATA[Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[5 Tips for Saturation Mailings]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</comments>
<pubDate>Thu, 30 Oct 2008 19:45:56 CDT</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</guid>
<description><![CDATA[Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A &quot;Best Kept Secret&quot; No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[To Nurture Leads, Send Three to Four E-mails a Month]]></title>
<link>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</link>
<comments>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</comments>
<pubDate>Tue, 21 Oct 2008 15:35:21 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</guid>
<description><![CDATA[E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month.<br/><br/>9 Vote(s) ]]></description>
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