<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>BizSugar / Published News / Direct Marketing</title>
<link>http://www.bizsugar.com</link>
<description>Your Source for Social News and Networking  votes</description>
<pubDate>Sun, 14 Feb 2010 19:57:56 EST</pubDate>
<language>en</language>
<item>
<title><![CDATA[Use These Customer Communication Tools to Add Sales Power Without Adding Sales People «  QuestionPro Blog]]></title>
<link>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</link>
<comments>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</comments>
<pubDate>Sun, 14 Feb 2010 19:57:56 EST</pubDate>
<dc:creator>ivanastaylor</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/use-these-customer-communication-tools-to-add-sales-power-without-adding-sales-people-questionpro-blog/</guid>
<description><![CDATA[If you've already got a customer list for doing research, doesn't it stand to reason that you would use that list for more than just asking questions and collecting feedback?<br/><br/>22 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Digital or direct mail? Weighing the benefits of marketing campaigns]]></title>
<link>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</link>
<comments>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</comments>
<pubDate>Fri, 12 Feb 2010 11:37:01 EST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/digital-or-direct-mail-weighing-the-benefits-of-marketing-campaigns/</guid>
<description><![CDATA[According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sales Tip A Day: Increasing the chance your prospecting letter will get open]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</comments>
<pubDate>Tue, 09 Feb 2010 00:18:22 EST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-increasing-the-chance-your-prospecting-letter-will-get-open/</guid>
<description><![CDATA[How to increase the chances of your introduction or prospecting letter getting opened.  Along with one other piece of information to further your chances of getting your introduction letter open.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[MoxieWorks : Small Business Gives Back]]></title>
<link>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</link>
<comments>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</comments>
<pubDate>Tue, 09 Feb 2010 00:15:48 EST</pubDate>
<dc:creator>MoxieWorks</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/moxieworks-small-business-gives-back/</guid>
<description><![CDATA[With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving...<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Marketing News | TV and direct marketing 'should be integrated']]></title>
<link>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</link>
<comments>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</comments>
<pubDate>Mon, 08 Feb 2010 13:21:56 EST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/marketing-news-%7C-tv-and-direct-marketing-should-be-integrated/</guid>
<description><![CDATA[Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sales Tip A Day: Get Testimonials - Proof is in the pudding]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</comments>
<pubDate>Fri, 05 Feb 2010 11:31:00 EST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-get-testimonials-proof-is-in-the-pudding/</guid>
<description><![CDATA[One of the least done processes in sales that can have one of the biggest impacts on your results.  This will help take a potential sale to a done deal.The secret is to get testimonials and share them with clients and prospects.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Hints for Successful Small Business Direct Mail Strategies]]></title>
<link>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</link>
<comments>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</comments>
<pubDate>Wed, 27 Jan 2010 20:34:59 EST</pubDate>
<dc:creator>VictoriaJones</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/hints-for-successful-small-business-direct-mail-strategies/</guid>
<description><![CDATA[Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product.<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sales Tip A Day: How To - Free Ways to Promote an Event]]></title>
<link>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</link>
<comments>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</comments>
<pubDate>Tue, 26 Jan 2010 23:21:48 EST</pubDate>
<dc:creator>argentisgroup</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/sales-tip-a-day-how-to-free-ways-to-promote-an-event/</guid>
<description><![CDATA[This is a &quot;How To&quot; article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Direct Marketing: Google Will Sell You A Nexus, T-Mobile Will Make It Work]]></title>
<link>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</link>
<comments>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</comments>
<pubDate>Sun, 17 Jan 2010 23:25:23 EST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/direct-marketing-google-will-sell-you-a-nexus-t-mobile-will-make-it-work/</guid>
<description><![CDATA[Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone.  So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web.  They'll share troubleshooting/support duties with manufacturer HTC.  T-Mobile will then gladly provide you with service (which is no different than <br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Story Of The Small Business Marketing Plan]]></title>
<link>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</link>
<comments>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</comments>
<pubDate>Sat, 16 Jan 2010 11:56:16 EST</pubDate>
<dc:creator>TomBirches</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/the-story-of-the-small-business-marketing-plan/</guid>
<description><![CDATA[Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Easy Ways to Build Your Small Business Email List |]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</comments>
<pubDate>Thu, 14 Jan 2010 12:01:54 EST</pubDate>
<dc:creator>FortuneMarketing</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5-easy-ways-to-build-your-small-business-email-list-%7C/</guid>
<description><![CDATA[Congratulations! Your New Year's resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you're tasked with building your email list. Where do you start? Here are 5 tips to get you started<br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Online direct marketing should 'aim to go viral']]></title>
<link>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</link>
<comments>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</comments>
<pubDate>Mon, 11 Jan 2010 12:15:43 EST</pubDate>
<dc:creator>jsternal</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/online-direct-marketing-should-aim-to-go-viral/</guid>
<description><![CDATA[With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a &quot;tried and true, proven winner in the world of e-marketing&quot; but warns that companies should aim to get the most use out of the tool.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[If Something's Going Wrong, Look at Your Offer]]></title>
<link>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</link>
<comments>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</comments>
<pubDate>Mon, 23 Nov 2009 11:18:55 EST</pubDate>
<dc:creator>stillwagon428</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/if-somethingrsquos-going-wrong-look-at-your-offer/</guid>
<description><![CDATA[If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer- segmenting the list into micro-segments (or &quot;splits&quot;), and tailoring specialized offers to make the offer more relevant.<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers]]></title>
<link>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</link>
<comments>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</comments>
<pubDate>Mon, 14 Sep 2009 07:00:34 EDT</pubDate>
<dc:creator>tuckerleroy</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/creative-marketing-hop-outside-the-box-with-chocolate-grasshoppers/</guid>
<description><![CDATA[David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers.<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Learn How To Improve Your Marketing And Sales]]></title>
<link>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</link>
<comments>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</comments>
<pubDate>Tue, 01 Sep 2009 20:32:25 EDT</pubDate>
<dc:creator>CindyKing</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/learn-how-to-improve-your-marketing-and-sales/</guid>
<description><![CDATA[Although communication may appear to be natural and easy, it is not as simple as it may seem.  Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[From Zero To Hero: 10 Ways to Grow Your Email List]]></title>
<link>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</link>
<comments>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</comments>
<pubDate>Thu, 20 Aug 2009 09:17:55 EDT</pubDate>
<dc:creator>tuckerleroy</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/from-zero-to-hero-10-ways-to-grow-your-email-list/</guid>
<description><![CDATA[Tips for growing your email marketing list online and offline for the best results.<br/><br/>23 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Stay out of Email Spam Trouble: CAN-SPAM for Email Marketing and Newsletters]]></title>
<link>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</link>
<comments>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</comments>
<pubDate>Wed, 17 Jun 2009 09:50:41 EDT</pubDate>
<dc:creator>q4sales</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/stay-out-of-email-spam-trouble-can-spam-for-email-marketing-and-newsletters/</guid>
<description><![CDATA[Your mailings are CAN-SPAM compliant if:   1. the subject line is not misleading and advertisements are clearly labeled as such;You'll have to head over to the full article for the rest. This short lesson on avoiding CAN-SPAM violations is quick and to the point.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[If B2B marketing emails could talk]]></title>
<link>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</link>
<comments>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</comments>
<pubDate>Mon, 20 Apr 2009 16:28:19 EDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/If_B2B_marketing_emails_could_talk/</guid>
<description><![CDATA[A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Ways to Strengthen E-mail Subject Lines]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</comments>
<pubDate>Sun, 15 Mar 2009 18:16:09 EDT</pubDate>
<dc:creator>wontonu</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Ways_to_Strengthen_E-mail_Subject_Lines/</guid>
<description><![CDATA[An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[RFM - Recession Proof Your Marketing Spend Today!]]></title>
<link>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</link>
<comments>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</comments>
<pubDate>Mon, 16 Feb 2009 16:53:24 EST</pubDate>
<dc:creator>jrstafford</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/RFM_-_Recession_Proof_Your_Marketing_Spend_Today-1/</guid>
<description><![CDATA[RFM stands for Recency, Frequency and Monetary Value.  It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI.  The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Tips How to write the “classic direct mail package]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</comments>
<pubDate>Wed, 24 Dec 2008 05:07:49 EST</pubDate>
<dc:creator>himangim</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Tips_How_to_write_the_ldquoclassic_direct_mail_package/</guid>
<description><![CDATA[Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</comments>
<pubDate>Fri, 05 Dec 2008 12:36:02 EST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Warning_to_Direct_Marketers_Asking_These_Questions_Will_Kill_Your_Conversions/</guid>
<description><![CDATA[Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct <br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Media Marketing Books List | Online Marketing Blog]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</comments>
<pubDate>Mon, 01 Dec 2008 20:00:56 EST</pubDate>
<dc:creator>himangim</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Social_Media_Marketing_Books_List__Online_Marketing_Blog/</guid>
<description><![CDATA[Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Tips for Saturation Mailings]]></title>
<link>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</link>
<comments>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</comments>
<pubDate>Thu, 30 Oct 2008 20:45:56 EDT</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/5_Tips_for_Saturation_Mailings/</guid>
<description><![CDATA[Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A &quot;Best Kept Secret&quot; No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[To Nurture Leads, Send Three to Four E-mails a Month]]></title>
<link>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</link>
<comments>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</comments>
<pubDate>Tue, 21 Oct 2008 16:35:21 EDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/To_Nurture_Leads_Send_Three_to_Four_E-mails_a_Month/</guid>
<description><![CDATA[E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[3 Ideas for Boosting Holiday Sales]]></title>
<link>http://www.bizsugar.com/DirectMarketing/3_Ideas_for_Boosting_Holiday_Sales/</link>
<comments>http://www.bizsugar.com/DirectMarketing/3_Ideas_for_Boosting_Holiday_Sales/</comments>
<pubDate>Fri, 17 Oct 2008 03:57:19 EDT</pubDate>
<dc:creator>wontonu</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/3_Ideas_for_Boosting_Holiday_Sales/</guid>
<description><![CDATA[With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions.In a Target Marketing Group webinar, &quot;60 Minutes to Accelerate Your Holiday Sales,&quot; e-mail marketing experts o<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Creativity is an asset ... learn to leverage it]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Creativity_is_an_asset_---_learn_to_leverage_it/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Creativity_is_an_asset_---_learn_to_leverage_it/</comments>
<pubDate>Wed, 01 Oct 2008 11:25:26 EDT</pubDate>
<dc:creator>MattMcGee</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Creativity_is_an_asset_---_learn_to_leverage_it/</guid>
<description><![CDATA[Creativity does not have to cost much - it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back.Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials <br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How 20 Words Generate a 220% Lift in Response]]></title>
<link>http://www.bizsugar.com/DirectMarketing/How_20_Words_Generate_a_220_Lift_in_Response-1/</link>
<comments>http://www.bizsugar.com/DirectMarketing/How_20_Words_Generate_a_220_Lift_in_Response-1/</comments>
<pubDate>Tue, 19 Aug 2008 19:27:43 EDT</pubDate>
<dc:creator>jnelson</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/How_20_Words_Generate_a_220_Lift_in_Response-1/</guid>
<description><![CDATA[Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,<br/><br/>15 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[&quot;OMG! The Coupons Are Here!&quot; or why teens love direct mail.]]></title>
<link>http://www.bizsugar.com/DirectMarketing/OMG_The_Coupons_Are_Here_or_why_teens_love_direct_mail-/</link>
<comments>http://www.bizsugar.com/DirectMarketing/OMG_The_Coupons_Are_Here_or_why_teens_love_direct_mail-/</comments>
<pubDate>Fri, 18 Jul 2008 16:49:25 EDT</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/OMG_The_Coupons_Are_Here_or_why_teens_love_direct_mail-/</guid>
<description><![CDATA[In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters-aged 13 and 16-excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[21 Days To Unlimited New Business]]></title>
<link>http://www.bizsugar.com/DirectMarketing/21_Days_To_Unlimited_New_Business/</link>
<comments>http://www.bizsugar.com/DirectMarketing/21_Days_To_Unlimited_New_Business/</comments>
<pubDate>Mon, 14 Jul 2008 23:20:58 EDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/21_Days_To_Unlimited_New_Business/</guid>
<description><![CDATA[Excellent audio interview and practical free or low-cost business growth ideas that work<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is Your Small Business Missing This Vital Competitive Edge?]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Is_Your_Small_Business_Missing_This_Vital_Competitive_Edge/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Is_Your_Small_Business_Missing_This_Vital_Competitive_Edge/</comments>
<pubDate>Mon, 14 Jul 2008 23:20:41 EDT</pubDate>
<dc:creator>iandenny</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Is_Your_Small_Business_Missing_This_Vital_Competitive_Edge/</guid>
<description><![CDATA[Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Harpoon or the Net: What's the Right Copy Approach for Your Prospects?]]></title>
<link>http://www.bizsugar.com/DirectMarketing/The_Harpoon_or_the_Net_Whatrsquos_the_Right_Copy_Approach_for_Your_Prospects/</link>
<comments>http://www.bizsugar.com/DirectMarketing/The_Harpoon_or_the_Net_Whatrsquos_the_Right_Copy_Approach_for_Your_Prospects/</comments>
<pubDate>Mon, 30 Jun 2008 15:44:55 EDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/The_Harpoon_or_the_Net_Whatrsquos_the_Right_Copy_Approach_for_Your_Prospects/</guid>
<description><![CDATA[Hard-sell or soft-sell approach in your copy? What's the best way to go?<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Marketing stupidity on the grandest scale]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Marketing_stupidity_on_the_grandest_scale/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Marketing_stupidity_on_the_grandest_scale/</comments>
<pubDate>Fri, 20 Jun 2008 09:28:30 EDT</pubDate>
<dc:creator>waltgoshert</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Marketing_stupidity_on_the_grandest_scale/</guid>
<description><![CDATA[Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment.&quot;My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks.&quot;<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Email Analytics Reveal Sweet Spots In Subject-Line Length]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Email_Analytics_Reveal_Sweet_Spots_In_Subject-Line_Length/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Email_Analytics_Reveal_Sweet_Spots_In_Subject-Line_Length/</comments>
<pubDate>Tue, 03 Jun 2008 19:42:11 EDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Email_Analytics_Reveal_Sweet_Spots_In_Subject-Line_Length/</guid>
<description><![CDATA[Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Internet Sales: Top 5 Tips to Convert Your Website Visitors]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Internet_Sales_Top_5_Tips_to_Convert_Your_Website_Visitors/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Internet_Sales_Top_5_Tips_to_Convert_Your_Website_Visitors/</comments>
<pubDate>Thu, 29 May 2008 14:36:52 EDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Internet_Sales_Top_5_Tips_to_Convert_Your_Website_Visitors/</guid>
<description><![CDATA[When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[3 Multichannel Trigger Campaigns That Work]]></title>
<link>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</link>
<comments>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</comments>
<pubDate>Mon, 14 Apr 2008 13:50:19 EDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/3_Multichannel_Trigger_Campaigns_That_Work/</guid>
<description><![CDATA[Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.As 100% variable <br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Growing Influence of Online Social Shoppers]]></title>
<link>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</link>
<comments>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</comments>
<pubDate>Mon, 07 Apr 2008 08:31:03 EDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/The_Growing_Influence_of_Online_Social_Shoppers/</guid>
<description><![CDATA[Who do consumers trust?Increasingly, each other.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Stunning Visuals and Crisp Copy Make for a Must Read ENewsletter]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</comments>
<pubDate>Thu, 13 Mar 2008 17:21:09 EDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Stunning_Visuals_and_Crisp_Copy_Make_for_a_Must_Read_ENewsletter/</guid>
<description><![CDATA[From the page: &quot; Trendspottings does it right. By emulating their approach you can improve your eNewsletter results.&quot;I've got to admit, the visual for this newsletter is really, really, really good.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Six Tips for Direct Mail Gifts]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</comments>
<pubDate>Sat, 08 Mar 2008 01:18:10 EST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Six_Tips_for_Direct_Mail_Gifts/</guid>
<description><![CDATA[Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages.<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Four Tips for Creating Emotional Direct Mail Appeals]]></title>
<link>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</link>
<comments>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</comments>
<pubDate>Fri, 08 Feb 2008 15:10:45 EST</pubDate>
<dc:creator>suzyQ</dc:creator>
<category>Direct Marketing</category>
<guid>http://www.bizsugar.com/DirectMarketing/Four_Tips_for_Creating_Emotional_Direct_Mail_Appeals/</guid>
<description><![CDATA[While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive-a direct mail library and competitive tracking service-reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an<br/><br/>11 Vote(s) ]]></description>
</item>

</channel>
</rss>
